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How to Get the Most Out of Your Plumbing Marketing

March 8th, 2013 by gtowsley Leave a reply »

 

When you market any business you want to get the most for your money. This holds true when it comes to plumbing marketing. Plumbing marketing is a necessary part to growing your plumbing business. Whether you are just starting out or have been around for years it is important to make sure you are getting the most for your money and time with your plumbing marketing. The best way to achieve success with your plumbing marketing is to have a plan and stick with it. Consistency is very important when it comes to plumbing marketing. Let’s look at the best ways to get the most out of your plumbing marketing.

  • Social Media

Many businesses are on social media these days, even plumbers. When it comes to your plumbing marketing it is important to keep up with the trends. Establishing networks on various social media sites like Facebook, Twitter, and LinkedIn are a good start. It is important to grow networks and engage with your following. Provide interesting and useful content, offer promotions and provide links back to your website. This is a great way to increase web traffic to your website for free.

 

plumbing marketing

Social Media for Plumbing Marketing

  • Paid Ads

Another part of plumbing marketing should be paid advertising. You should place traditional ads in local phonebooks and newspapers; however the majority of potential customers seek out professional services online. Facebook allows members to promote their businesses on Facebook with paid ads. This can be very effective, however it is important to consider your plumbing marketing budget and the frequency you post these ads. In addition many online directory sites allow you to claim your business profile for free; some of them have more advanced listing you can purchase as well to help you gain the most exposure.

 

  • Networking

As part of your plumbing marketing campaign you should be networking with other service professionals. Other contractors’, even realtors are great professionals to network with because they can refer business to you and you can refer business to them. This is not only a beneficial relationship for the two of you, but the potential customer also benefits because they have a trusted advisor providing them with a recommendation for a professional they know is trustworthy.

 

  • Business Cards

Business cards are very important when it comes to plumbing marketing. Being able to offer your card demonstrates that you are professional and people will take you more seriously. Spend a little extra time when developing your cards. You don’t have to spend a lot of money on them but you want to make sure they are eye-catching, professional, and provide all of your crucial information. Having a great logo or slogan on your card is a great way to do this.

plumbing marketing

Portraits by Jess Perna, http://www.portraitsbyjessperna.com/plumber_ad_cartoons.html, 03/07/2013

 

A lot goes into plumbing marketing. You have to make sure you are willing to spend the time and really work your plumbing marketing plan. It is important to understand that plumbing marketing success is not achieved overnight. For more information on plumbing marketing and other plumbing tips please visit www.growplumbing.com.

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