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How to Generate More Plumbing Leads

March 24th, 2013 by gtowsley Leave a reply »

Is your plumbing marketing effective and efficient?

When you own a plumbing business you are responsible for all thing business related in addition to the actual plumbing work you do. This includes plumbing marketing; how efficient and effective is your plumbing marketing strategy? The ultimate goal of your plumbing marketing campaign should be to generate more plumbing leads, and grow your plumbing business. This is where many plumbers fall short. Marketing trends have taken a sharp turn in the online direction over the last 10 years. The old tried and true ways of posting ads in local phonebooks etc. are not as effective in generating plumbing leads anymore.

What you should be doing to generate plumbing leads today!

1)      Do you have a website?

A website is one of the single most important parts of marketing any business these days! Potential customers take to the internet these days in search of all things. A website validates you as a business and provides credibility. In addition a website, if set up properly will generate plumbing leads. The key is visibility!


2)      Social Media

Yes social media will generate plumbing leads! Many businesses are flocking to social media sites these days. Facebook, Twitter, and LinkedIn to name a few are very powerful tools for plumbing marketing to generate plumbing leads. Connect with your current customers and new potential customers who fit your target client and expand your network. The more connections you have the farther your reach is to new customers! Provide useful and unique content via status updates! Running a promotion is a great way to do this and gain “likes” etc. In addition provide links back to your website to generate plumbing leads!

social media to generate plumbing leads


3)      Online Business Listings

There are many business listings online! Google, Yahoo, Yelp! and many more often times will already have a business listing for your plumbing business. It is very important to claim these profiles! Ensure the business information is accurate and monitor your reviews/ratings. Many potential customers will seek out service contractors on these sites! Don’t miss out on the opportunity to generate plumbing leads from online business listings!


4)      Current Customers

Maintain contact! Send thank you cards, follow up surveys, and monthly newsletters. Current customers are like gold! If they value your service they will pass the word of to their friends! Word of mouth marketing is one of the most effective tools to generate plumbing leads! Be sure to follow up with these opportunities!

current customers generate plumbing leads

Follow Your Customer,, 03242013



Marketing your plumbing company is one of the most important things you can do to generate plumbing leads. You don’t have to spend a ton of money to generate plumbing leads either. Most of the above mentioned sites are of little or no cost. These are very efficient and low cost ways to generate plumbing leads and grow plumbing business for your plumbing company. To learn more please visit





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