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3 Ways to Fix The Leaks in Your Plumbing Marketing

April 12th, 2013 by gtowsley Leave a reply »

Plumbing marketing is an important part of owning a plumbing company. Growing plumbing business for your plumbing company is the ultimate goal of plumbing marketing. A successful plumbing marketing campaign takes time but doesn’t have to break the bank.  Let’s look as the best possible ways to maximize time and boost efficiency to fix the leaks in your plumbing marketing.

fix the leaks in your plumbing marketing

Fixing the leaks in your plumbing marketing can be easy as 1, 2, 3!

1)       Maximize Social Media

As a plumber social media is an important part of plumbing marketing. Social media is a great way to reach new customers and maintain contact with current customers. Everyone is on social media these days making social media an excellent platform for plumbing marketing. It is important to utilize sites like Facebook, Twitter, and LinkedIn to gain the most exposure for you plumbing marketing. The key to social media is to keep content relevant and unique for consumers and to constantly grow your networks of fans, followers, and friends.

 

2)       Claim Your Profiles

There are numerous sites that offer free business listings, even without your acknowledgement. It is crucial for you as a plumber to claim your plumbing business listings for two reasons. Here is a comprehensive list and a place to start claiming your listings. Also, claim your plumbing here! 

 

  • First: ensure your business information is accurate. Contact information, web address, hours of operation, areas serviced, services offered etc. are fundamental aspects of plumbing marketing and pertinent information for your plumbing business. You want to make sure that potential customers can find you and are provided accurate information.  
  • Second: it is of the utmost importance that you stay on top of your reviews. This is free press to your business, and word of mouth has now gone viral, which is good and bad. Good because you now have the ability to proactive when it comes to bad press, but bad because bad news travels even faster these days via the web, which is why it is so important to alleviate bad customer experiences by fixing opportunities you have with customers right away.

 

3)       Current Customers

Current customers are a gold mine, especially for your plumbing marketing. When customers have a good experience they are more likely to refer more business to you. Maintaining contact with existing customers will keep you fresh in their mind. A good way to do with is with monthly newsletters, thank you cards, and customer incentive programs. Another great tool for plumbing marketing utilizing your current customers is to have them rate their experience or review your services online. This will boost your ranking of local business listings and increase your online visibility.

 

There are many avenues when it comes to plumbing marketing. The best practices are always the most simple. You don’t have to spend a ton of money on advertising to be successful with your plumbing marketing. The key is to have fun and enjoy what you are doing and others will want to follow!

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