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How Much are You Spending on Plumbing Marketing

April 20th, 2013 by gtowsley Leave a reply »

 Marketing is a natural aspect of growing any business. In order to gain new customers you have to get the word out about your business, this holds true for the plumbing industry. Whether you already have a targeted plumbing marketing campaign in place for your plumbing business or are simply marketing a little as you go along, one of the most important questions that you need to ask yourself is this: How much are you spending on your plumbing marketing efforts, and are they paying off?

Plumbing marketing encompasses anything and everything that you do to get the word out about your business, from building your brand in logos and web pages to selling your brand through social media and print advertising. It is vital that you take some time to look at where your plumbing marketing dollars are going. Anything that you do to notify your customers about your business counts as part of your plumbing marketing campaign, this should include:

  • Business cards
  • Pamphlets
  • Flyers
  • Coupons
  • Signage
  • Print advertising
  • Online advertising
  • Media advertising
  • Logo development
  • Decals on vehicles

Anything else that you are using to spread the word about your plumbing business is going to count as part of your plumbing marketing. It will benefit you to sit down and take a look at what you are spending on all of these elements of your business. Once you know how much you are spending on your plumbing marketing you need to take a look at whether or not all of your plumbing marketing efforts are actually benefiting your business.

Some forms of plumbing marketing are going to offer a greater number of conversions, meaning that you are turning leads into customers. While some of the more costly forms of plumbing marketing are essential for your business, such as decals on your work vehicles and business cards, you can focus the rest of your plumbing marketing budget on forms of plumbing marketing that are actually going to drive results. Some examples are:

  • Building a web presence
  • Maintaining a blog
  • Utilizing social media
  • Communicating with customers online

Although these types of plumbing marketing can cost a little bit to start up, once you are good to go you will find that the right marketing skills and techniques will have you bringing in customers without costing a lot of extra capital. Online plumbing marketing, especially social media, is one of the best ways to generate new customers for your business. Now you can step back and look at how much you are spending on plumbing marketing, and you should find that the comparison between what you spend and what you gain is much more balanced.
Social Media Marketing For Plumbers
The truth is, you cannot grow your plumbing business without a plumbing marketing campaign. You need to be able to get the word out about your plumbing services and products; otherwise you will have difficulty developing the customer or client base that you need in order to thrive. Working with a team of specialists that know the ins and outs of plumbing marketing is a great way to make sure that you are utilizing your plumbing marketing budget effectively and efficiently, getting results and a return on investment. .

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