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How to Close More Plumbing Sales

April 24th, 2013 by gtowsley Leave a reply »

effective communication to close more plumbing sales 

 

 

 

Are you communicating effectively with your customers?

 

The Ultimate goal of plumbing marketing is to peak interest in your products and services. Once you have the attention of your target audience, how are you going to close the sale? Gaining attention in your plumbing business is only half of the equation; closing plumbing sales is the other part, and is just as important as spreading the news about your plumbing business. Not everyone is natural salesman, here are 4 tips that will help you communicate with your customers and close more plumbing sales and grow your plumbing business.

  1. Maintain Confidence

Confidence goes a long way with everything. Being confident in your business and your services is crucial to close more plumbing sales. If you are unsure of yourself and you doubt your abilities, the customer in return will also doubt your abilities. A great way to maintain confidence is to be well educated in your profession. Be the plumbing authority. The ability to answer plumbing related questions confidently and with ease will put your customer’s reservations to rest and help you close more plumbing sales.  Always remember to be courteous and polite, the trick is to balance knowledge with great customer service for your plumbing business.

  1. Listen 

The ability to listen to your customers is very important to close more plumbing sales. It boils down to the ability to communicate. You can’t address your customers concerns appropriately if you are not listening to them. The inability to truly listen to customers is one of the major downfalls of poor customer service. Be attentive to their needs and take the time to address their questions and concerns accordingly. Don’t just hear what they have to say; listen to their words and be their advocate. Make the extra effort to hear them out before you make your pitch, this will help you close more plumbing sales.

  1. Ask questions 

After a customer has stated the problem, it’s time to start asking some questions. Ensure the questions are clear and concise. If they don’t seem to understand the question, repeat it with some focused words, not just “plumbers jargon.” You may know the ins and outs of plumbing, but your customers may not, so engage them to better understand what problems need to be addressed; this will help demonstrate that you care about them and help you close more plumbing sales.

  1. Don’t make them wait 

Patience is a virtue so they say, this does not necessarily hold true in a consumer driven economy. If you don’t have the time for your customers they will go to someone who does. Make your customers a top priority. If you find yourself swamped with work it may be time to enlist help. Timeliness of service is one of the most important aspects of any service oriented business. The inability to perform in a timely manner will garner negative feedback and will do nothing to ensure repeat business and referrals, let alone allow you to close more plumbing sales. Get back to inquires right away and schedule appointments that fit your customer’s needs.

The ability to close more plumbing sales will help you grow your plumbing business. Plumbing marketing will only go so far, it is important to take every lead seriously and provide the best customer service possible to close more plumbing sales.

 

 

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