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8 Plumbing Marketing Ideas That Will Help Grow Plumbing Business

May 20th, 2013 by gtowsley Leave a reply »

There’s more to owning a plumbing company than just knowing how to fix pipes. First you need to find pipes to fix. In other words, you need customers. In this day and age, the best way to attract customers is with a strong online presence. But how do you create one? Here are 8 plumbing marketing ideas to get you started.


plumbing marketing

Plumbing Germantown,, 05192013


  1. SEO. What are people Googling when they want to find a plumber? SEO or search engine optimization is a great tool to use for plumbing marketing. There are online tools you can use to find the most popular keywords specifically for your plumbing marketing. If you include phrases like “plumbing problems” or “what to do about a leaky pipe” in your website’s content, then when people Google those phrases, your site will show up in the results. Geographic keywords help plumbing marketing as well, to target people in your area.

  2. Blogs. Once you have your keywords, the next step is to incorporate them into unique, engaging content, to pique your audience’s interest. Blogs can be very useful when it comes to plumbing marketing by the way of providing content. Blog topics can include tips for when to call a plumber, how to avoid certain plumbing disasters, or ways to save water. Write high-quality blogs and update regularly. The best plumbing marketing ideas are ones that not only keep your audience engaged, but also get them to come back.

  3. Videos. If you want to go the extra mile, there are plenty of other forms of content besides blogs. Videos are a great way to engage your audience for your plumbing marketing. You can demonstrate basic fixes for minor issues such as tightening a loose pipe. If you establish yourself as an expert, it will build your audience’s trust. They’ll associate your company with your videos’ helpful advice. Then when they have a more major plumbing issue, you’ll be the company they immediately think to call.

  4. Social Media.  Once you’ve created your content, you need to distribute it. That’s where social media comes in. Social media is a very key component for plumbing marketing. Post your blogs and videos on Facebook, Twitter, LinkedIn, etc. Offer special deals, coupons, or contests as well, to give people incentive to like or follow you.

  5. Cross-promotion. Part of your plumbing marketing should also include networking with other service professionals. Social media makes it easy to connect with people in similar fields and help each other out. Find contractors, repair companies, and similar local businesses with a social media presence and reach out to them. Offer to promote their content on your channels if they’ll do the same for you. Collaborate on projects and deals. That way, you both have the opportunity to double your fan base.

  6. Banner ads. This is a more direct method of plumbing marketing to drive traffic to your website. Put banners on other people’s sites that are eye-catching and will entice people to click on them. Try asking a question like “How can you lower your water bill? Click here to find out.”

  7. White Papers. Once you’ve got people to your site, the next step is to generate leads; the ultimate goal of plumbing marketing. A white paper provides more in-depth information on a particular topic, such as high-efficiency plumbing fixtures or eliminating lead from drinking water. You can offer these documents for free on your website as part of your plumbing marketing, the trick is to capture potential customers email addresses before they can download the docuent. Now you know who’s interested in your site, what topic they’re interested in, and how to contact them. 

  8. Follow-up.  One of the most important parts of plumbing marketing is following-up. Once you have a contact’s e-mail address, follow up personally. Ask if there’s anything else you can help them with and let them know about the services you offer. This is a great way to cement yourself in people’s minds for their future plumbing needs. 

These are just a few plumbing marketing ideas you can use to engage customers and drive business. There are plenty of other ways to promote your company online. Be creative. The options are limitless for plumbing marketing. For more information on plumbing marketing visit



Social media for your plumbing company is one of the best ways to market your plumbing company. It has an amazing potential to reach to customers at a low cost


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