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SEO for Your Plumbing Company – How to Avoid SEO Scams

May 27th, 2013 by gtowsley Leave a reply »

Are you not showing up on 1st page of Google, Yahoo and Bing as your SEO company promised? Plumbing advertising not generating leads and sales? Then maybe you are a victim of SEO Scam!

How to identify a real SEO Guru from a fake one!

SEO Scams

SEO Scams - Do your homework!

Actually, the problem these days is that everyone who can understand SEO terminology begins to claim to be a guru. Almost everyone who has a few months of SEO experience claims to be an expert. There is no formal degree in SEO that can vouch for someone’s theoretical knowledge. So, clients who are not internet savvy tend to fall a victim to these SEO scam artists. These artists know nothing about search engine optimization or Google’s algorithms, or how to advertise plumbing services.

To prevent your plumbing company from being part of an SEO scam, it is important that you learn online at SEO forums, and subscribe to SEO newsletters to gain up-to-date knowledge. This way you will be in a position to screen the SEO company you wish to hire, and also guide them about what you need done to your website and how to go about promoting your services. Ask them to install Google Analytics on your website and give you access to it, so you can view your traffic charts and all sources of traffic on a regular basis to evaluate whether the people you are trusting are worth your time and money or just an SEO scam.

SEO scam artists cannot deliver results on time

There are many plumbing companies that have invested thousands of dollars on plumbing marketing but have not gained much revenue due to the lack of expertise on behalf of their SEO contractors. These SEO scam artists are not able to deliver results on time, because their knowledge is not up to the mark and they use outdated methods in optimization. Most SEO scam artists use black hat techniques in an effort to rank their client sites higher.

Consider how the launch of Google Panda had thousands of websites rolling back in rankings. Do you know who was at fault? It was the SEO scam artists who spammed and used flawed techniques on client sites and this caused hefty financial damages to their clients. These SEO scam artists do not have the ability to target keywords and only target your pockets.

SEO scam artists advertise plumbing but cannot get you a good ROI

When it comes to plumbing marketing, the SEO scam artists do not know how to research keywords to keep ad campaigns affordable. A real SEO guru knows how to keep the cost per click (CPC) low and how to generate more leads and sales. They know all the sources of traffic and will also help with Local optimization and Social media to expand your marketing footprint.

Now is also just the right time for small businesses to use Google+. With the help of Google Pages, Circles and Communities, you can enhance your online plumbing marketing and keep connected with prospects and clients. It is good to add a Google Map and also sign up for Google Local, Yahoo Local and Bing Local. Plan to run Facebook ad and Google ad campaigns by choosing the most effective keywords, so you can get leads that will easily convert to sales.

Watch out for the SEO scam artists and rely on a company that has done sufficient work in plumbing marketing to create and manage your online campaigns. The SEO scam artist’s mantra “A fool and his money will soon be parted,” need to be kept in mind. So don’t look around, contact us when you want to advertise.

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