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The 4 Rules of Engagement – How to be Engaging with Online Plumbing Marketing

June 15th, 2013 by gtowsley Leave a reply »

Is your audience fully engaged? You have spent countless hours building your audiences on Facebook, LinkedIn, and Twitter as part of your online plumbing marketing.  Now what? Many plumbers may wonder what the next step is, they understand the importance of social media for their online plumbing marketing, but how to effectively engage their audience may be a bit daunting. Here are the 4 rules of engagement for online plumbing marketing.

online plumbing marketing

Elevate, http://www.fbcoviedo.org/elevate/expose/series-wys/, 06/15/2013

 

  1. Status updates play a big part in engaging customers through social media, but how do you write effective status updates that benefit your online plumbing marketing and grow plumbing business? It really isn’t hard to write good status updates, a few things to ask yourself are: Is this information useful? Does this information stand out? Instead of posting the same mundane messages over and over, try to find new unique ways to relay the same message. You want to pique interest in your business with your status updates. Offer plumbing tips, share a funny plumbing joke, run a special or promotion. These are all great ways to liven up your status updates and make your online plumbing marketing more enjoyable.

  2. How often you post status updates is also something to consider. You don’t want to update your status too little, but then your don’t want to over do it either. Doing either could have a negative impact on your online plumbing marketing. Ideally you should be updating several times a week.  You want to keep your customers engaged with what you are doing, but you don’t want to bombard them either with a flood of information.

  3. Share your blog with your audience. Blogging is a great tool for online plumbing marketing. It is a great way to create relevant content for your business, which is crucial for SEO (another key component of online plumbing marketing). You can link your blog with a bit of information from it as a status update and voila you have an excellent status update that your customers will find useful and engaging. You also increase traffic to your blog this way as well. Win win for your online plumbing marketing.

  4. Include a link to your website in all of your status updates. The ultimate goal of your online plumbing marketing should be to drive traffic to your website and increase business. So making sure you provide a link to your website is the most important part of writing good status updates.

Online plumbing marketing is very a very important part of plumbing marketing. Status updates are just one part of online plumbing marketing. These 4 steps should help you write excellent status updates and keep your customers engaged with your plumbing business. 

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