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The Shareable Factor – Good Content for Online Plumbing Marketing

July 5th, 2013 by gtowsley Leave a reply »


There is no doubt that good content is important when it comes to online plumbing marketing. Your plumbing website should be a home base for web traffic, getting the traffic to your website is what online plumbing marketing is all about. Without good content your plumbing website will fall short in generating new plumbing leads. A constant flow of good content not only boosts a plumbing websites search-ability, but is shareable, shareable among potential customers and fans. This is a great way to establish how relevant your content is to you online plumbing marketing campaign. Is your plumbing content worth sharing? Here are some tips to help generate plumbing content that is sharable for your online plumbing marketing.

share content

JoydeepDeb,, 07/5/2013


  • Keep it real

Show genuine care and concern for customers. When creating content don’t just advertise your services but engage with customers and get to know them. Provide information of topics they care about relevant to the plumbing industry. Building relationships with customers is crucial for the success of online plumbing marketing. Customers are more likely to engage when they feel there is a real person on the other end, so remember to add some personality to content.

  • Make an emotional connection

This may sound challenging when it comes to plumbing, but finding a way to connect emotionally is still important. Provide content that people really care about, for example create content for tips on saving water or provide information on how the world plumbing council is providing clean drinking water to third world countries. Customers are more likely to share something that really touches them. Emotions create memories, and being remembered for your trade is definitely part of online plumbing marketing.

  • Humor

That’s right add a little humor. Even in the most professional of settings, people still appreciate a little humor. Lets face it there is a lot of humor when it comes to the plumbing industry. Cash in on plumbing jokes and use them to your advantage for your online plumbing marketing. Customers tend to share things they find humorous.

  • Be respectful

While a little humor goes a long way, remember to keep it light and clean. You don’t want to take it too far and offend anyone. This can have the opposite effect you intended and damage your efforts in online plumbing marketing. After all your online reputation is an important asset for online plumbing marketing.


Customers sharing your content makes the job of online plumbing marketing easier. In short they are spreading the word of your business. This creates more traffic to your website. Social media is the best way to spread content. The shareable factor of your content is very important for online plumbing marketing, and takes some of the leg work out of driving traffic to your plumbing website. To learn more about online plumbing marketing visit

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