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Tips for Developing a Strong Brand for Plumbing Marketing

August 8th, 2013 by gtowsley Leave a reply »

 

Developing a strong brand  for plumbing marketing is a crucial step in plumbing marketing. It is important to be consistent among all plumbing marketing avenues. A brand is something that a customer will resonate with a particular company, utilizing the same brand for all plumbing marketing pieces like website, social media sites, blogs, email newsletters, and printed marketing pieces  is the best way to establish a strong brand for plumbing marketing.

 

A strong brand for plumbing marketing will help establish a loyal customer base and helps distinguish a plumbing company from competitors. Physically developing a strong brand for plumbing marketing involves: logos, color schemes, typography, etc. Having these elements of plumbing marketing universal across all marketing outlets is very important. It establishes a level of professionalism that customers expect, and demonstrates consistency. For example and old Adeedo commercial demonstrates excellent branding for plumbing marketing, to this day almost everyone can recall an Adeedo commercial, not only because they were humorous, but extremely consistent in all of their plumbing marketing efforts.

 

Providing good content is a great way to establish credibility with a brand for plumbing marketing. Establishing oneself as the authority in the plumbing industry is the best way to build credibility, so providing information on plumbing tips, plumbing trends, and other useful information is a great way to increase customer engagement and build a strong brand for plumbing marketing. Utilizing video content is also a great way to build credibility, and can be a very effective tool for plumbing marketing.

 

When developing a strong brand for plumbing marketing remember to be genuine. Customers like to feel that there is a real person on the other end. Establishing a brand for plumbing marketing that customers can relate too is also important. Remember to incorporate the plumbing companies core values into the logo, doing so helps communicate the plumbing company’s message, after all communication is one of the most important aspects of plumbing marketing.

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