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3 Tips to Help You Choose Keywords for Plumbing Marketing

August 20th, 2013 by gtowsley Leave a reply »

 

Keywords are a fundamental part of SEO (search engine optimization), and a key component of plumbing marketing. The great thing about using keywords for plumbing marketing is that anyone can do it! How do you choose good keywords for plumbing marketing? Here are a few tips to help you choose keywords for plumbing marketing.

 

1) Its all relevant

Keep keywords for plumbing marketing relevant. Keywords are short phrases that people use to search for information online. For example “plumber in Orange County”; the end result of searching for “plumber in Orange County” should be search results with plumbers located in Orange County. Search results are based on relevant information so when using keywords for plumbing marketing make sure the keyword phrase is relevant to your webpage. You can’t just use keywords that are ranked really high but have nothing to do with your content.

 

keywords for plumbing marketing2) Consider Demographics

Keeping things local and within  your demographics is a great way to use keywords for plumbing marketing. Many keywords are extremely competitive, so while keywords for plumbing marketing are a great way to drive traffic to a website, when everyone uses the same keywords for plumbing marketing it is sort of like a rat race. For example “plumbing company” is a really broad keyword for plumbing marketing, there are so many plumbing companies that this keyword would be extremely difficult to use and get results. However in conjuncture with the term “ plumbing company”, keeping things local and particularly relevant (there’s that word again) would be a way to gain results. For example if your plumbing company is located in Glendale, using “Glendale plumbing company” as a keyword for plumbing marketing is a more appropriate solution that has a better chance of gaining results because the competition is less.

 

3) What is unique about your plumbing company?

When determining good keywords for plumbing marketing it is a good idea to keep keywords unique to your plumbing company. Incorporating what you specialize in or what brands you use is a great way to do this. This narrows it down and allows you to be competitive with your keywords for plumbing marketing and is still relevant to what people are searching for. That being said be unique with your keywords for plumbing marketing but not so unique that people aren’t searching for your keyword. Remember if people aren’t searching for your keyword, there will be no results. So unique and relevant; yes! unique and irrelevant; no!

keywords for plumbing marketing

 

Keywords for plumbing marketing is one of the simplest ways to increase traffic to a website or plumbing blog. There are many ways to use keywords for plumbing marketing which we will drive more into on future posts. For more information on using keywords for plumbing marketing and other plumbing marketing topics please visit www.growplumbing.com.

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