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Online Plumbing Marketing – How to Turn Fans into Customers

October 4th, 2013 by gtowsley Leave a reply »

 

Building an audience with social media is only half of the battle when it comes to online plumbing marketing. The true measure of success with online plumbing marketing is how many of your fans are you turning into customers? Without any conversion ratio your online plumbing marketing is obsolete. Here are some tips to turn fans into customers.

 

Provide your audience with great content!

 

Content drives the internet, after all what is it that people are searching for online? Content. Part of your online plumbing marketing campaign should be to create content for your target audience. In other words what type of content would would-be customers be searching for to find your plumbing business? You content should cater to your fans and customers but still be relevant to your plumbing business. Providing useful and entertaining content is the best way to keep people engaged with your business on social media. In order to get new customers and retain existing customers you have to provide them content.

 

Offer specials!

 online plumbing marketing

Does your business run specials? Part of your online plumbing marketing should be running specials and social media is a great way to let the your customers know you are having a special. Customers like to get a good deal this is a great way to bring in new customers. By using social media to spread the word you can increase your exposure.  As part of your online plumbing marketing you can even purchase an ad with Facebook to specifically target your ideal clientele, this can be a bit pricey, so we only recommend running a Facebook ad on occasion.

 

Be genuine

 

An important part about using online plumbing marketing is that you maintain some level of reality. Show your customers that you are genuine and real. Don’t just plug your latest plumbing marketing campaign, but demonstrate that your are human too. For example as a plumber if you find a story about saving water you can share that. This is also content that your customers may be interested in. Remember to participate in conversations on social media, customers like to see who you are and what your business is about, not feel like they are talking to some computer.

 

Customer service

 

online plumbing marketing and customer service

 

 

Listening is one of the most important parts of customer service. Without great customer service, your online plumbing marketing may be bringing in customers left and right, but if you don’t treat your customers right, then they will go elsewhere. Customer service plays a big factor in the success of a business. With customer service it is important to listen and communicate. Be willing to work with your customers and find a resolution if they are unhappy.

 

Online plumbing marketing is a great way to get new plumbing business and maintain relationships with your existing customers. Remember you need to have a good strategy for your online plumbing marketing. Online plumbing marketing takes a little time and consistency in order to work, so be a little patient.

 

 

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