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Creating a Facebook Page for Your Plumbing Business

October 23rd, 2013 by gtowsley Leave a reply »

 

Facebook is a wonderful platform that can be very beneficial to your plumbing marketing. Having a Facebook profile is crucial to the success of your online plumbing marketing, but creating a Facebook page for your plumbing business is also a key component to driving the success or your plumbing marketing. Here are some tips to help you create a Facebook page for your plumbing business.

 

A customize URL for your Facebook page for your plumbing business is very important, it will allow your Facebook page for your plumbing business to not only populate in Facebook searches but also Google searches. A customized URL also makes your Facebook page for your plumbing business seem more legit, and keeps the standard of your brand which is both professional looking and optimal for your SEO.

 plumbing marketing goals

When creating a Facebook page for your plumbing business it is important to identify what your want to accomplish with your Facebook page. Having an outline of your goals is the easiest way to go about it. The bottom line should be to increase your exposure. Do you want more “likes”? Are you looking for new customers? This can help you road map to plan of action. A Facebook page for your plumbing business allows you to run ad campaigns within Facebook, a practice that can be beneficial to your plumbing marketing. We don’t recommend running these ads on a regular basis, but a few targeted campaigns can work really well for plumbing marketing. When running a Facebook ad it is important to first decipher who your target audience is, and what your plumbing marketing budget is. Then go from there. Try it out and see, its not for everyone but for some its a great way to reach customers.

 

Be consistent with your brand. With a Facebook page for your plumbing business it is important to make a good impression in a small window of time. Just like with your web page, browsers may land on your page and if they don’t find it relevant they will move on. Facebook only give you a certain amount of space to create your Facebook page for your plumbing business consisting of your cover photo, profile picture, about section, and streams. Make these things count. Use your company logo across all platforms. Filling out the about section is also very important, you don’t get a lot of characters but you should optimize this as much as you can and include your website.

 

Promotion is also very important for your Facebook page for your plumbing business. Tell people about it, share on other social platforms and provide links on your website. In this case more is better, the more “likes” you have on your Facebook page for you plumbing business the more exposure you will have.

 facebook page for your plumbing business

Providing content is part of having a Facebook page for you plumbing business. Web users are in search of content after all so providing a steady stream of content is crucial for your plumbing marketing and should be done regularly across all social platforms. Engages with your fans when the comment or like; this establishes your relativity and furthers your connection. People like dealing with others they feel are real, so keep it real on Facebook.

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