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Low Cost Plumbing Marketing Ideas

November 14th, 2013 by gtowsley Leave a reply »

 

When you own a plumbing business there are a lot of costs associated with doing business. Plumbing marketing can take a big chunk out of your budget. However there are plenty of low cost plumbing marketing options that can be very effective in bringing in new customers. These low cost plumbing marketing ideas are sure to give you a great return on investment!

 

plumbing marketing

Graphic D-Signs, Inc., http://graphicd-signs.blogspot.com/2013/02/top-5-tips-on-getting-most-from-your.html, 11/14/2013

 Are you using your vehicle as a means of plumbing marketing? If not you should be! Think of all of the time you spend on the road or sitting in traffic, that is valuable time you could be using for plumbing marketing! Depending on the area you live in and how far you are driving, you could create great exposure for your plumbing company with little or no effort! While there is an up front cost, this method of plumbing marketing is very affordable in the long run. You could go big with a fancy paint job, which will be more expensive at first; or simply get a car magnet with your business information at a very reasonable cost!

Networking is a very important part of plumbing marketing. Look to your community to network with other service industry professionals. Get involved with local business networking groups. There are many different groups out there to choose from, and they are all different. If you are considering joining one of these groups check it out first before you join to make sure it is right for you. Most of these groups will have annual dues, however with other group members using your service and referring you new business this has a chance to really pay off!

 

Keep in touch with your existing customers! Many businesses are so focused on getting new customers that they overlook existing customers, which in reality are your most valuable customers. They have already done business with you, and if you provided good service are more likely to be repeat customers. That is why as part of your plumbing marketing you should be marketing to your existing customers. Send them updates via newsletter, offer them a referral incentive, send them a thank you note, follow up with them to make sure everything is still in working order. Keeping in touch is a very important part of retaining customers, and retaining customers is an important part of growing plumbing business.

 

Plumbing marketing doesn’t have to be some elaborate scheme, in fact keeping things simple sometimes has a bigger payoff. All of these plumbing marketing ideas are low in cost, and will garner results as long as you take the time. Nurture you business relationships, as they take a little more work than a friendship sometimes.

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