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How to Protect Your Plumbing Website from Being Penalized by Search Engines

November 21st, 2013 by gtowsley Leave a reply »

 

You have spent a lot of time and money on your plumbing website. It has a great layout, great images, and it appears to be capturing leads! But what happens if one day your plumbing website disappears from search engine results? Oh the horrors! With one fellow swoop all of your hard work has been flushed down the drain! Here are some tips to help protect your plumbing website from being penalized by search engines.

 

  1. Keyword Stuffing

    Using keywords should be part of your plumbing marketing, however practice caution. Keywords can still be really effective as long as they are relevant to your business and used in the right context. For a while a practice known as keyword stuffing worked really well in placing a plumbing website in search results. Unfortunately Google caught on and now the practice is frowned upon. Keyword stuffing is a surefire way to get your plumbing website penalized by search engines so be careful. Make sure your content is fluid and makes sense. Write for people not for search engine spy-bots.

  2. Bad Links

    The practice of link building has its benefits to your plumbing marketing, however there are good links and then there are bad links. Remember as with all things quality over quantity should be the motto when it comes to link building. Building links should be natural. Paying for links, excessive link sharing, and hidden links are a good way to get your plumbing website penalized by search engines. The final word on link building? Yes practice link building, but don’t force it. Keep things genuine and natural. Any evidence that you are manipulating search results can result in your plumbing website being penalized by search engines, so proceed caution and use your better judgment.

  3. Plagiarism

     

    avoid plumbing website being penalized by search engines

    Random Thoughts and Focused Minds, http://ctlblog.calpoly.edu/teachinglearning/avoiding-and-checking-for-plagiarism/, 11/21/2013

    When writing content for your plumbing website be sure that it is your own! Plagiarism or stealing content from another website is wrong, especially in the eyes of Google. Any acts of plagiarism detected by Google and your plumbing website can be penalized by search engines. So do yourself and your plumbing website a favor and keep your content genuine!

 

It is important to take the proper steps in order to protect your plumbing website from being penalized by search engines. The technology is changing so fast, it seems almost every day Google releases another update to combat search result manipulation. To avoid your plumbing website from being penalized by search engines always practice caution and keep things genuine and relevant to your company.

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