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Defining Your Target Audience for Plumbing Marketing

November 24th, 2013 by gtowsley Leave a reply »

 

Defining your target audience should be the first step in your plumbing marketing campaign. If you don’t know who you are marketing to, then you aren’t setting yourself up for success, after all you don’t know who is going to see your efforts. By determining who your target audience is you create a road map for your plumbing marketing. Having a plan for your plumbing marketing will help keep you organized and help you reach your goals. Lets look at the steps to define who your target audience is.

 

target audience for plumbing marketingIn determining who your target audience is you are establishing who needs your service and who has already used your service. Not only should you be targeting new customers but reach out to existing customers as well. Existing customers can be very valuable to your plumbing business especially when they become repeat customers or refer new business to you.

 

When deciding who your target audience is consider the type of person who would be your ideal client. For the purpose of plumbing marketing this can be almost anyone, because everyone need a plumber. However when deciding who is your target audience is important to consider the area in which you provide service, as you don’t want to not be able to fulfill service calls because they are too far away. Other things to consider when determining your target audience are: age, gender, and income level.

 

There are of course some groups of people you should be networking with as a plumber and those are other service professionals. By adding other service professionals to your target audience you can broaden your reach and create referral partners. This is beneficial to everyone involved. Other service professionals you should add to your target audience are:

 

  • Real Estate Agents

  • Property Management Companies

  • Electricians

  • Appliance Repairs Services

  • Roofing Companies

  • Landscape Architects

  • General Contractors

  • Interior Designers

  • And other local businesses

 

Another step of determining who is your target audience is market research. As part of your plumbing marketing you should be conducting

target audience
Ally People Solutions, http://www.allypeoplesolutions.org/survey/, 11/24/2013

surveys. Ask your current customers and new customers to answer a few questions. In addition to asking about he quality of your service you can also ask a few questions about their demographics. This will help you determine who your typical customer is and therefore determine your target audience. You can conduct surveys via email or at the end of service, but you can also utilize your social media network to perform these surveys.

 

 

Determining who is your target audience is just part of plumbing marketing. When you actually know who is most likely to use your services it makes plumbing marketing a lot easier. If you need help with your plumbing contact Grow Plumbing to learn more about our plumbing marketing services.

 

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