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Creating a Plan for Plumbing Marketing: Who, What, Why, When, Where? Part One

December 2nd, 2013 by gtowsley Leave a reply »


Creating a plan for plumbing marketing is the best way to achieve results. It allows you to stay organized and truly see what works best for your company. Without a plan you kind of wander around aimlessly hoping for big things to happen, with this method how can you see what avenues of plumbing marketing are actually garnering results and which ones are just a waste of time? The most important questions you will ask yourself when creating a plan for plumbing marketing are: Who, what, why, when, and where? The answers will help create a map to follow that will set you up for success with your plumbing marketing. We have broken this topic down into two parts. In part one we will be discussing the who and the what.




Who you are marketing to is very important. This is the first step of creating a plan for plumbing marketing. If you haven’t established who your ideal customer is then you need to go back to the drawing board. Nobody should know who your customers are better than you! Take a little time and consider who you are marketing to. Consider the area that you service, keep things local. Have you started networking with other service professionals? Some examples of who you should be marketing to are: homeowners, property management companies, real estate agents, contractors, electricians, and other local businesses. In addition you should always continue to market to your existing customers because repeat customers are the most valuable to your business, and also become a marketing platform for you.




What are you selling? As a plumber you are selling yourself. Lets face it the plumbing industry can be pretty competitive. So how are you going to establish that you are the best choice? The what is probably the most profound part of creating a plan for plumbing marketing because you have to really analyze your business. What are you focusing on as a plumber? Do you specialize in anything? How is your customer service? Are you going above and beyond for your customers? Are you competitively priced? Do you provide good quality work with quality material? Consider all of these things and think about what your ideal customer would be looking for in a plumber. What is unique about you?


When creating a plan for plumbing marketing it is really important to do some self reflecting on your business. If you don’t understand your business or your customer then how can you sell your business. Understanding the who and the what are the two most important parts of creating a plan for plumbing marketing. Once you have established who you are marketing to, and what you are selling you can continue with creating a plan for plumbing marketing that will be calculated and economical for your business. Remember when creating a plan for plumbing there is some trial and error so always leave room for adjustments. Stay tuned for part two why, when, and where.


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