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The Big 4: Facebook, Twitter, LinkedIn, and Google – Social Media for Plumbing Marketing

December 15th, 2013 by gtowsley Leave a reply »

social media for plumbing marketing 

The big 4: Facebook, Twitter, LinkedIn, and Google. The great thing about the about the big 4 is that almost everyone with a pulse is familiar with them and uses one if not all of them. Chances are you already have personal accounts with some of them. If you haven’t started using social media for plumbing marketing you could be missing out. While social media is great for sharing with friends and family it is also a great way to market your plumbing business.


Facebook is the mother of all social media; with 1.19 billion users world wide! With everyone and their mother on Facebook this should be a no brainer when it comes to social media for plumbing marketing, because chances are your existing customers are already active on Facebook. Connecting with your existing customers should be one of the first things you do for 3 reasons: a) they are already familiar with your brand and likely to accept your friend request, b) you are maintaining contact with them which increases your chances of turning them into repeat customers, and c) once they have accepted your friend request you indirectly gain access to their network. Anything they like of yours becomes visible to their network and it becomes a wonderful web of network visibility for your company. In addition Facebook is probably the most social of the social media outlets because it works well for business and pleasure, and seemingly integrates both aspects via profile page, and business fan page. Definitely take advantage of both for your social media for plumbing marketing.


Twitter is the fastest growing social media website with roughly 883 million users and counting. The function of Twitter comes off as vague to a lot of people, however it can be really useful when using social media for plumbing marketing. Twitter provides a great way to distribute content, content meaning valuable and useful information. The problem is a lot of users don’t understand the value of Twitter and its purpose. With a flood of irrelevant Tweets that nobody cares about, for example what you ate for breakfast, the meaning of Twitter is lost on a lot. That being said if you weed through the manure of junk Tweets you also come across relevant and valuable information. If you have built up a following on Twitter and are distributing valuable content you can potentiality increase traffic to your website. Twitter is a great way to in short, spread the word, and what is really great is that it works well in conjuncture with other social media sites making it a valuable addition to your social media for plumbing marketing campaign.


LinkedIn is a little different, but no less a valuable component to your social media for plumbing marketing arsenal. With more focus on the professional networking side to things. Don’t underestimate the power of networking with other professionals for your social media for plumbing marketing. Creating a network of referral partners is good for your business, good for their business, and good for you mutual customers.


Google, well Google is GOOGLE, and has proven to be very valuable when it comes to social media for plumbing marketing. Google is extremely innovative in its line of products, and is constantly developing new ideas that not only provide a means of social media for plumbing marketing but also great business tools that make running a business a lot easier, i.e. Google Drive which allows for easy file sharing. For social media for plumbing marketing purposes a Google + account along with a Google Local account increases your search engine optimization, provides a place for reviews, and allows your business to be visible to mobile users (which is fast growing these days). Google also provides a free analytics service which a very useful tool when evaluating your social media for plumbing marketing strategy.


When it comes to social media for plumbing marketing the big 4 are the easiest to use and all work really well with each other. Each one adds a little value to the next and your social media for plumbing marketing efforts. Not really sure how to incorporate the big 4 into your social media for plumbing marketing? Grow Plumbing is here to help! We specialize in plumbing marketing and can help you achieve your plumbing marketing goals! Learn more here.


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