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Online Marketing Trends in 2014 – What to Look for in Plumbing Marketing

December 27th, 2013 by gtowsley Leave a reply »

plumbing marketing trends 2014

Ruffneck Scarves,, 12/27/2013


2013 proved to be a very exciting year in terms of online marketing. With the ever changing Google algorithms and the onset of mini videos and surge of popularity of sites like Pinterest where should you focus your plumbing marketing attention in 2014? Without a doubt 2014 will be just as exciting as 2013 if not more so. As each year passes we are faced with more and more possibilities in terms of plumbing marketing. Lets take a look at some areas to focus for plumbing marketing in 2014.


  1. Link building Google has spend a lot of time leveling the playing field when it comes to spammy link building tactics. We suggest veering on the side of caution when it comes to link building. Focus on quality not quantity. Make sure the links you are creating make since, otherwise your link building tactics could have the opposite effect on your plumbing marketing. Don’t risk getting penalized by Google. By all means build links, but do it for the right reasons. Any effort to manipulate search results with link building is definitely frowned upon by Google and you risk your site being wiped out of search results all together.


  2. Go Local Having a Google + profile linked with a Local account is becoming more and more useful for plumbing marketing. Google + is only 2nd to Facebook in the number of monthly visits! With more and more users searching on their mobile devices for local businesses this is an audience that you simply cannot ignore in 2014. Claiming a profile on Google is easy to do and can help with boosting your search ranking aside from creating a great portal to engage with customers.


  3. Go Mobile As stated above more and more users are using mobile devices to search for things online. This is important to your plumbing marketing because you want to make sure that your website is compatible with mobile search. If you website doesn’t automatically adjust on a mobile device you could be risking a sale! Lets face it mobile devices are here to stay and will probably continue to rise in popularity. You cannot afford to not be accessible in 2014.

     plumbing marketing trends 2014

  4. Are you on Pinterest? Pinterest has proven to be a definite player in 2013, and will probably continue to do so. Since 2011 Pinterest has gone from 27 million unique visitors to roughly 70 million subscribers in July 2013. For plumbing marketing you can start pinning new plumbing trends and products.


These are just 4 areas to focus on in 2014. There are of course other things you should be doing for plumbing marketing in 2014, and hopefully you are already doing some of them. If not then we are here to help! Grow Plumbing specializes in online plumbing marketing. Together we can get your plumbing company where it needs to be in terms of plumbing marketing. Lets make 2014 a great year for plumbing marketing!


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