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The 3 Pillars of Successful Plumbing Marketing: Part 3 – Links

January 24th, 2014 by gtowsley Leave a reply »


When it comes to successful plumbing marketing there are 3 things that are really important: content, social media, and links. We have previously discussed the importance of content and social media for a successful plumbing marketing campaign. For the purpose of today’s blog we will be talking about link building.




successful plumbing marketing
Wallpaper HD,, 01/23/2014

Links play an important part in how search engines index a website. Ideally the more links you have the higher ranking your website will receive on search engine results, however over the years search engines have made significant changes on how they index links for websites, and the old practices of link stuffing, much like key word stuffing are now obsolete, and as far as search engines are concerned punishable by removal from search engine results all together. For a successful plumbing marketing plan you need to avoid this travesty as all costs, which means focusing on quality links.


A great way to create quality links is within your own content that you are distributing. For example you have written a new blog, you should provide 3-4 hyperlinks to other pages in your website that are relevant to your blog topic. This is a great way to provide links back to your website and maintain relevancy.


When leveraging link building for a successful plumbing marketing strategy it is important to consider where you are linking. The more relevant the site is to your business the better and safer. Remember search engines like to keep all things relevant. Definitely exchange links with some of your networking partners and any community sites that you may be involved in.


Online directories are also important for a successful plumbing marketing plan, carefully select good quality directories that can benefit your plumbing marketing, as getting listed with every directory you come across can actually can a negative impact on your plumbing marketing. Look for local directories, niche directories, and established directories that offer a plumbing category.


A successful plumbing marketing plan can be an exciting journey to embark on. It is easy to get a little confused at times, with all the changing trends and technological advances occurring everyday. Don’t get lost along the way, if you need help with your plumbing marketing we are here to help. Grow Plumbing is dedicated to the success of your plumbing marketing and can help answer any questions you may have. To learn more visit

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Related Articles 

 The 3 Pillars of Successful Plumbing Marketing: Part 1 – Content

The 3 Pillars of Successful Plumbing Marketing: Part 2 – Social Media

Online Marketing Trends in 2014 – What to Look for in Plumbing Marketing