3 Ways to Get a Better ROI on Social Media for Plumbing Marketing

February 4th, 2014 by gtowsley Leave a reply »

Social media for plumbing marketing is a no brainer. It seems everyone uses some form of social media these days; whether is Facebook, Twitter, or Pinterest. Social media for plumbing marketing definitely has huge potential for your plumbing marketing. Perhaps you just got started or maybe you have been using social media for plumbing marketing for a while here are some tips to help you get a better ROI when using social media for plumbing marketing.

Be active

The thing about using social media for plumbing marketing is you can’t simply set up the accounts and expect them to grow themselves. In order to get the best results you need to grow and nurture your social media accounts. This means spending a few hours a week actively seeking new contacts or followers, and composing new fresh content. It is really important to stay consistent with your engagement on social media.
Stay targeted

It is extremely important to know who your target audience is when using social media for plumbing marketing. You may be gaining lots of new followers and fans, but does it really matter if they don’t fit your target audience? This won’t result in the sales like you were hoping for. As a plumbing using social media for plumbing marketing be sure to search within the parameters of where you operate. Consider the location, age, gender and occupation.
Take advantage of free tools

There are many tools out there to help you get a better ROI when using social media for plumbing marketing and many of them are free. Hootsuite is a great example. This app allows you to schedule your status updates in advance and simultaneously post them to all of your social media sites. This is a huge time saver! Also consider Google Analytics. Google Analytics allows you to view the web traffic to your website for free. This is a great way to see what is working and what is not, so that you can adjust your efforts accordingly.

Social media for plumbing marketing is a great way to gain a lot of exposure for your brand. Just remember to be consistent and have a little fun with it. Showing who you are and what your company is all about is really important to help connect with customers.