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5 Mistakes You Could be Making with Social Media for Plumbing Marketing

February 12th, 2014 by gtowsley Leave a reply »
 

 

Social media for plumbing marketing is an important part of any online plumbing marketing plan. Social media for plumbing marketing has a lot to offer you in terms of plumbing marketing. It helps you connect with customers, increase your search ranking, and provides a great platform for content distribution. However sometimes your efforts may not be helping your progress for your plumbing marketing strategy. Here are some common mistakes people make when using social media for plumbing marketing.

 

  1. Not have a profile picture. We can’t stress how important it is to have a profile picture when using social media for plumbing marketing. People are more likely to connect with someone who has a profile picture. This is the first impression people will get of your business, without a profile picture you risk not making an impression at all. So choose a profile picture that is simple and professional to represent your company image.

     

  2. Not maintaining a brand. When using social media for plumbing marketing it is important to maintain your brand across all social media outlets. That means using the same logo, pictures, and other branding pieces for your profiles. A common and consistent theme among all outlets of plumbing marketing will help customers recognize your brand.

     

  3. Not creating a business listing. An actual business listing aside from your regular profile is a definite must in order to be successful using social media for plumbing marketing. For Facebook its a Facebook fan page, for Google + its Google Local. These pages are designed with businesses in mind and help display a professional front for your plumbing company, plus they also help with boosting your search ranking!

     social media for plumbing marketing

  4. Infrequent posting. When using social media for plumbing marketing it is important to provide a steady stream of new content. That means posting a new status update several times a week. If all you are doing is posting every once in a while you are not setting yourself up for success using social media for plumbing marketing. A large part of social media for plumbing marketing is content. So make a point to provide new and relevant content several times a week. If you need help doing this sites like Hootsuite can help you schedule future posts at all at one time.

     

  5. Spam posting. Too frequent of posting can also have a negative impact when using social media for plumbing marketing. While it is true that you want to consistently provide new content, providing status updates every hour or more can be perceived as spam and alienate your customer following. So remember to keep a balance.

     

    social media for plumbing marketing

     

Social media for plumbing marketing can really help you meet your plumbing marketing goals. Remember to experiment a little with the different social media sites available to see what works best for your plumbing marketing needs.

 

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