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Why Its Important to Diversify Your Plumbing Marketing

February 24th, 2014 by gtowsley Leave a reply »

 

When it comes to plumbing marketing there is no one tried and true method. In fact to have the biggest impact you need to diversify your plumbing marketing efforts. Diversify your plumbing marketing efforts means to use multiple outlets of plumbing marketing; from traditional print ads and brochures, to your website, social media, video marketing, content marketing, and networking. When combined all of these methods can have a more potent effect on the outcome of your plumbing marketing and reach a more diverse group of people. Not everyone is engaged by the same method, so to appeal to a wider variety of people you need to diversify your plumbing marketing.

 

Traditional methods of printed plumbing marketing materials are still alive and well. Although online plumbing marketing is definitely a must in today’s society, there are still many people who respond better to more traditional forms of plumbing marketing. Business cards, brochures, and printed ads in newspapers and phone books still garner a response. These things are an important part of forming your brand identity and should be consistent.

 

Your website is very important when it comes to your plumbing marketing. It must be informative, accurate, and easy to navigate. It doesn’t have to be super fancy to get the best results for your plumbing marketing either. Many experts recommend keeping the design simple and easy to read. Don’t make people work hard to find the information they seek. To appeal to a wide variety of people make sure you provide links to your website on all of your plumbing marketing materials and sites, as having a great website alone will not give you the results you are after. You have to promote traffic to your website.

 

Social media has become a very powerful plumbing marketing tool over the last several years. With more and more people spending more and more time on social media sites like Facebook, Twitter, and Pinterest. This is a huge plumbing marketing opportunity! Social media is very interactive for users. They have the opportunity to participate in conversations and promote other users content with likes, shares, retweets, pins…. Again remember to maintain your brand with all social media sites, and always provide a link to your website.

 

Video marketing is huge when it comes to plumbing marketing. Online video watching is on the rise and is anticipated to keep growing. Video marketing is a great way to get your message across, and is typically easy for the viewer to understand. Some people really just don’t like to read, so for that reason video marketing is a must! Aside from YouTube, many short video clips, like vine, are being used. This is a short, fun way to reach a broader audience.

 

Content marketing using various outlets is very important for plumbing marketing. Creating a blog is a great way to create a consistent flow of new content. This will help boost your search ranking making it easier to find your plumbing business. Remember keep content unique and relevant to your plumbing business.

 

Networking with other service professionals is also very important for your plumbing marketing. In this instance you are allowing people to really see who you are and what your business is all about. These relationships can be very valuable to your business. This is a great way to get positive word of mouth business going. Just remember to be yourself.

 

All of these methods work best when used together. They all form a piece of the pie when it comes to plumbing marketing. Remember we are always here to help! Questions or concerns? Grow Plumbing Specializes in plumbing marketing to learn more about our services visit www.growplumbing.com. diversify plumbing marketing

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