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7 Things to Avoid with Online Plumbing Marketing

March 29th, 2014 by gtowsley Leave a reply »

 

Online plumbing marketing can be a bit confusing. There are a lot of options when it comes to online plumbing marketing, and not all of them should be treated the same. Some things will take a little more time than others, and others require a little more attention to detail. There are a lot of great benefits to having a really great online plumbing marketing plan. Here are some tips to help you avoid making mistake with your online plumbing marketing.

 

  1. Not posting enough/posting too much

    Social media is a vital part of online plumbing marketing. It provides a great way to engage with customers, and helps you get your message across. When it comes to getting your message across it is important to consider the frequency with which you post. Post regularly and often, but try to maintain a balance. Not posting enough will lead to disengagement and really defeats the purpose of social media for online plumbing marketing. Posting to often can alienate people and can be deemed as spamming. So try to find a happy medium.

  2. Not having a professional profile picture

    When it comes to your profile picture it is really important to consider the type of first impression you want to leave. Always keep things professional meaning; free of clutter and distractions, no flashy accessories (ie: hats or sunglasses), free of pets (we know you love them, but reserve pictures online plumbing marketingwith your pets for your personal profiles), wear your uniform or professional attire, and its always a good idea to use a head shot.

  3. Not claiming your local directories

    Local directories are very important when it comes to online plumbing marketing. The best part is they are free! Chances are there is already a directory listing for you plumbing company, so it is really important to claim that profile to ensure that all the information about your business is accurate. In addition you can also take the opportunity to link the page to your website, at a short bio, and add pictures.

  4. Not linking your website to your social media accounts

    When it comes to online plumbing marketing you want to create a web of traffic to your website. To do this you need to share your web address. Social media is the perfect tool for sharing your website. Your web address should be linked across all outlets of online plumbing marketing; your blog, local directory sites, and social media and vice versa share the sites you are affiliated with on your website. Make it easy to customers to find you and keep in contact!

  5. Not optimizing at every opportunity

    Online plumbing marketing allows a lot of different ways to optimize content. Its important to make sure that you are using your keywords on a consistent basis throughout all outlets of online plumbing marketing, your website being a good starting place. Social media sites and local directories also allow for a bio on your business so take this opportunity to optimize! Just remember to keep it fluent and relevant to your business.

  6. Not having a blog

    Having a blog is becoming a very important part of online plumbing marketing. It provides a method of creating new and consistent content, and demonstrates your authority on plumbing. A blog for online plumbing marketing doesn’t have to be fancy and you don’t have to be a writer. Anyone can create a blog. It does take a little time, but the reward is well worth it! Just a couple of times a week is really all you need! You can create posts on plumbing tips or new plumbing products, whatever you think your customer would be interested in.

  7. Not trying new things

    Online plumbing marketing is constantly changing. It is important to keep up with the times. When a new social media site pops up, give it a try! It may not work out for you, but then again maybe it will push the success of your online plumbing marketing over the edge! The point is you will never know if you don’t try!

 

 

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