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5 Simple Plumbing Marketing Tips

April 19th, 2014 by gtowsley Leave a reply »

 

Plumbing marketing takes a lot of time and money. That’s why it is so important to make sure that everything you do counts. With so many options out there for plumbing marketing, how do you know which ones are right for you? Here are some tips to help you with your plumbing marketing.

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  1. Know your customer.

    When it comes to plumbing marketing it is important to know what your customer is. Running a targeted campaign is much easier than going at it blind. Once you know who your ideal customer is it is a lot easier to formulate a plan of action.

     

  2. Know where your customer is.

    Once you have narrowed down who your customer is, where are you going to find them? Google is the obvious location. That being said how are you going to get to where you need to be on Google? Hopefully a combination of SEO, social media, and local directories. In fact your local directories are huge for your plumbing marketing. Make sure your Google Local page is up to date, as this is a great opportunity to reach your target customers and increase your search ranking.

     

  3. Check your settings.

    When it comes to social media privacy is definitely important, however if this is a site for your plumbing business, make sure your privacy settings aren’t so strict that your profile can’t be viewed by customers. Visibility is crucial when it comes to plumbing marketing and getting ranked in search results.

     

  4. Be a little transparent.

    When it comes to plumbing marketing remember that you are representing your plumbing business. While you want to demonstrate who you are as a business and be as real as possible, a little transparency is really important. Make sure that the information you are sharing is professional and relevant to your business. Avoid taking a public stand on anything controversial, as you don’t want to alienate potential customers based on your point of views.

     

  5. Be consistent

    Being consistent is probably one of the most important things when it comes to plumbing marketing. It is really important to regularly maintain your sites and post updates. In addition keeping things consistent among the different outlets you are using for plumbing marketing is important because it helps build your brand.

 

Plumbing marketing doesn’t have to be all that challenging, and you really do have a lot of options, most of which are very affordable. Remember that when it comes to plumbing marketing one shoe does not fit all, so don’t be afraid to try new things and see what works for you and your business.

 

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