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5 Things You Could be Doing to Sabotage Your Plumbing Marketing

May 5th, 2014 by gtowsley Leave a reply »

plumbing marketing

Uncommon Help, http://www.uncommonhelp.me/articles/stop-self-sabotage-behaviour/, 05/05/2014

 

Sometimes its hard to know how to go about things when it comes to plumbing marketing. If you have taken the time to nurture and maximize your plumbing marketing, you don’t want to be disappointed; realizing that some of your efforts have been futile. What was once working great may not me having the same effect as times change and more technology emerges. Here are 5 things you could be doing to sabotage your plumbing marketing.

 

  1. Keyword Stuffing

    Keyword stuffing is a dangerous game when it comes to plumbing marketing. For years SEO was at the forefront of online marketing, with everyone and anyone being experts on the subject. With websites overly optimized and hidden text containing an exorbitant amount of keywords, Google eventually caught on and now such black hat practices are not only frowned upon by Google but also the industry. Such manipulation can even have a negative effect on your plumbing marketing, with your website being removed from search results entirely. So when it comes to practicing SEO, use your better judgment. Only use keywords that are relevant to your company and make sure the content reads well and makes sense.

     

  2. Not diversifying your content

    Content is very important when it comes to plumbing marketing. Body text in a website, blog, and status updates are all great written content, but there is more than one type of content. Think visual too! Many people are very visual when it comes to in-taking information and content, so when it comes to content marketing for your plumbing marketing be sure to include not only written content but: video, pictures, infographics etc… By not diversifying your content you could be missing out on a whole other audience for your plumbing marketing.

     

  3. Not knowing who your target audience is

    Going at plumbing marketing blind could be your biggest mistake. That’s why it is so important to know who you are marketing too. Consider your ideal customer. What do they want? Where do they live? Who are they? Being able to answer these questions will help you narrow down your efforts and focus on a select group of people who will be more likely to become a customer. While it is important to gain exposure, its also important to make sure you are being effective with your plumbing marketing.

     

  4. Infrequent or too frequent posting

    When it comes to using social media for plumbing marketing, as with all things it is important to maintain a balance. Infrequent status updates will really get you know where. It does hardly anything for your exposure and and customer engagement. Too frequent of posting can be deemed as spamming and alienate your customers. Try to find a good balance and make sure the content you are promoting is relevant and engaging for your customers.

     

  5. Not taking the time to maintain your plumbing marketing

    Plumbing marketing is not a one time deal. It takes dedication and time. If you go at plumbing marketing with the mindset that your don’t have to continually nurture it and grow it you will fail. Hey sometimes you just don’t have time for everything. Instead of letting your plumbing marketing suffer know when it is time to ask for help. Delegate tasks to other members on your team or enlist the help of a professional plumbing marketing specialist like Grow Plumbing. Your plumbing marketing will not take off on its own. To learn more about Grow Plumbing and our plumbing marketing services please visit www.growplumbing.com.

Internet Marketing

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