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The Importance of Analytics and Plumbing Marketing

May 21st, 2014 by gtowsley Leave a reply »

 

When it comes to plumbing marketing an important step is tracking your success. Analytics plays an important role in tracking the success of your plumbing marketing efforts. Here are the basics on what you need to know about using analytics to monitor your plumbing marketing.

 analytics plumbing marketing

Analytics is an affordable way to monitor plumbing marketing. Most web hosts already have an analytics already built in. If you are familiar with the back side of your website you should be able to find access to your analytics with ease with no additional cost. Google analytics is also free, but in order for Google analytics to work it requires a piece of code to be copied into the template of your website. Access to the back side of your website is required for this as well, but you can monitor it directly from your Google account.

 

Analytics is a very valuable tool when it comes to plumbing marketing. Reviewing your analytics tells you a couple of things about your plumbing marketing. It tells you who is viewing your website, what sources they are coming from, how long they are on your website for, and what keywords they used to get there. Google analytics also shows you who is linking to you. All of this is pertinent information for you plumbing marketing. With this information you can see what is working, what isn’t working, and make adjustments as necessary.

 analytics plumbing marketing

Regularly checking your analytics should be part of your plumbing marketing plan. If you aren’t tracking the success of you plumbing marketing, how do you know if what you are doing is really working? Perhaps you are spending plumbing marketing dollars on areas that aren’t giving you much of a return. Diagnosing your analytics is the best way to keep track of this and run your plumbing marketing efficiently and smoothly.

 

Remember a lot of plumbing marketing is trial and error. If you find that something you were doing with plumbing marketing isn’t working as well as you thought or anticipated, don’t beat yourself up. Rework, regroup and try again. At Grow Plumbing we are always here to help! Do you have questions about plumbing marketing? We have the answers! 

 

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