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Creating a Good Brand for Plumbing Marketing

May 27th, 2014 by gtowsley Leave a reply »

create a strong brand for plumbing marketing

Expert Business Advice, http://goo.gl/y2AJwj, 05/27/2014

 

Creating a brand for your plumbing marketing is an important part of plumbing marketing. Your brand is what people will resonate with your plumbing company. A good brand will make a lasting impression. Your logo, color scheme, font and typography, logo, pictures, and slogan all help paint a picture of your brand and should effectively demonstrate who you are as a business. Here are some tips to help you better your brand.

 

A logo is an important part of developing a brand. A good logo should effectively communicate for your business with as little effort as possible. Humans are very visual creatures and a logo may be one of the first things a potential customer may notice. If you haven’t taken the time to develop a logo yet, then you definitely should. Not the artistic type? You can find many graphic designers online who can help you with that at all different price levels. A simple logo design shouldn’t break the bank in your plumbing marketing budget.

 

When it comes to creating a brand consistency is really important. Using the same colors and fonts on all of your plumbing marketing outlets is a good way to be consistent with your brand. Your website, your blog, and traditional printed media like business cards and brochures should all be uniform. In addition incorporate the use of your logo and professional pictures across all outlets of plumbing marketing including social media. This will help you brand appear more professional and make more of a lasting impression.

 

Part of creating a good brand is developing a good slogan or tagline. A slogan is a small saying that is memorable and fun and helps get your message across. As with a good logo this helps reinforce your brand in the minds of the people you are trying to reach. Many slogans are humorous fun little sayings that really help make a brand.

 

Brand recognition is really important when it comes to plumbing marketing. Consider some of the biggest plumbing franchises; Benjamin Franklin Plumbing or Roto Rooter, both have excellent branding. You see their logo and you automatically associate it with their brand, that isn’t by accident. You can also achieve great brand recognition with good follow through, consistency, and determination. Remember to get the best results from plumbing marketing you need to spend a little time, great results don’t just happen over night, you have to take the time to build your brand.

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