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Improve Your Content Marketing and You Improve Your Plumbing Marketing

September 20th, 2014 by gtowsley Leave a reply »

 

Content is an important part of your plumbing marketing. Good content that is updated on a regular basis has the potential to dramatically change the outcome of any plumbing marketing plan. That being said, there are a few things you should be doing to get the most out of your content marketing efforts. Simply creating content won’t get you the results you are after; with a little more effort you can turn good content into great content and boost the livelihood of your plumbing marketing.

 

Content Distribution

 

To get the most out of your content for plumbing marketing you have to make it visible. Simply creating a blog post and publishing it is not going to get you very far. Put your content front and center where everyone can see it. This mean sharing among all of your social media sites and adding it to a couple of your favorite social bookmarking sites. This may sound like a tedious task, but its really not. After all what is the point of creating content if nobody is going to see it? To make things easier we recommend using a social media dashboard like Hootsuite to simultaneously post to all of your social media sites, making this aspect of plumbing marketing quick and easy for you.

 

Make It Easy to Share

content marketing

Make sure share buttons are in plain site and relevant to sites your viewers will use.

 

Allowing people to share your content takes some of the work out of plumbing marketing and will help boost the visibility of a particular piece of content. Add social share buttons to your blog. This allows people an easy way to share your content with their social media sites. Furthering your visibility.

 

Images

 

Images are very important when it comes to creating content for plumbing marketing. Images add to the shareable factor of your content and also help keep your audience engaged. When using images make sure they are relevant to your post, properly cited, and optimized (include alt tags,description, caption).

 

Subscribe

 

When it comes to creating content for plumbing marketing be sure make it easy for your readers to subscribe. This allows you to also gain their email address which you can use for other plumbing marketing purposes. Make sure you make your subscribe buttons easy to find.

 Click Here To Subscribe

Add a Call to Action

 

content for plumbing marketing

Fat Cow, http://goo.gl/otvBTk, 09/19/2014

A call to action button at the end of your blog post is a must. Make sure it is not only well designed but compelling enough to get your audience to click on it. For the best success using a call to action button, make sure you use clear and easy to understand wording, use contrasting colors that allow it to stand out, and avoid placing it in areas that are too cluttered.

 

By employing these practices you can take your content marketing to the next level, and in doing so improve the results of your plumbing marketing. If you need assistance with your content marketing or have questions about other plumbing marketing topics we are here to help!

 

 

 

 

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