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Using Landing Pages for Plumbing Marketing

October 2nd, 2014 by gtowsley Leave a reply »

 

A landing page can be a very effective tool for your plumbing marketing. When executed properly, a landing page can really help improve your conversion rate. When it comes to the plumbing marketing novice, they may be unaware of what a landing page is and how to effectively use it for plumbing marketing. Here we has outlined the basic principals of what a landing page is and how to use it for plumbing marketing.

 

A landing page is a single web page with the sole purpose of converting visitors into sales or leads. Landing pages are also known as “lead capture pages” or “landers”. Landing pages are often hooked up to links originating from a social media campaign or a search engine marketing campaign. The landing page will include information that is relevant to a specific topic and should persuade the visitor to take a particular action; for example fill out an information form or provide their email address. The goal is to capture as much information from the visitor as possible.

 

Landing pages should be consistent with the plumbing marketing campaign that got the visitors to the page. Make sure your headlines match the overall campaign.

 

When designing a landing page for plumbing marketing you should play around and see what type of design a appeals most to your target audience. Consider the amount of visual content you are using vs. the amount of text. Remember this is a single web page dedicated to a specific topic to keep things simple, relevant, and clear.

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For the best results using a landing page for plumbing marketing you want to include a compelling call to action button. The call to action button should be easy to find and effectively communicate what you are trying to achieve from your landing page.

 

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Target Audience

To get the most out of your landing page, it is best to tailor your landing page to a specific target audience. By narrowing down your audience you are able to focus on a specific keyword phrase and increase the likelihood of conversion.

 

Include relevant information about your business. Contact information and testimonials will help give you credibility and authenticity.

 

Measure the success of your landing page. Analyzing the effectiveness of a particular page is a very important part of plumbing marketing, even with landing pages. This allows you to see what works and what doesn’t and make the necessary changes.

 

Incorporating landing pages into your plumbing marketing plan is a wise decision. Remember to keep them simple and relevant to one specific topic. You can always create more than one landing page. To learn more about using landing pages for plumbing marketing visit our website at www.growplumbing.com.

 

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