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Getting To Know Your Customers – Part of Plumbing Marketing

October 14th, 2014 by gtowsley Leave a reply »

plumbing marketing 

One of the most important parts of plumbing marketing is getting to know your customers. This involves correctly identifying who your customer is and what they want from you. If you have already done this then congratulations you are on your way to running a successful plumbing marketing campaign. If not, well its time to start getting to know your customers.

 

First of all the ability to identify who your customers are is crucial to your plumbing marketing. How are you going to start marketing your business if you don’t know who you are marketing to? This blind route can easily end up as a waste of time and money, because you are not correctly targeting your efforts. With a targeted effort, your plumbing marketing could really take off.

 plumbing marketing

In order to identify who your customer is you need to consider several things: the geographic area you operate in, age, sex etc… For plumbing purposes you need to also identify the type of business you are after; commercial, residential, home owners, property management companies etc… Are you in a niche market? For example older homes, remodeling, re-piping, green plumbing. Once you have identified these things you can start marketing to these groups of people. There is no point in marketing to a group of people who are not interested or not in need of your services, while gaining exposure is good for your plumbing marketing, you want the right kind of exposure.

 

 

Once you have figured out who your customer is, its time to consider what they want from you. As a plumber you are selling your plumbing repair service, but how can you set yourself apart from your competition and give your customers what they truly want? For many customers its not just about the service they paid for, but he overall customer experience. This means great customer service, excellent craftsmanship, good quality products, reasonable and accurate pricing, and a sense of well being. As part of your plumbing marketing you should do some self reflecting and consider your strengths and weaknesses in these areas and market your strengths. While proceeding to work on the areas that you see room for improvement.

 

Another part of identifying who you are marketing to is identifying your networking partners. Networking with other professionals is part of plumbing marketing and should not be overlooked. A strong group of networking partners can really help your plumbing marketing with referral business. Target other local service professionals like electricians, landscaping companies, real estate agents etc… By creating a strong group of networking partners you all win, you, them , and most importantly your customer. Personal recommendations are worth their weight in gold when it comes to plumbing marketing.

 

Aside from plumbing marketing getting to know your customers is also part of your customer service. When you pay attention to detail when it comes to your customers and spend a little extra time connecting with them on a personal level, it allows you to create a customer for life, which is priceless. After all retaining existing customers is actually a lot more affordable than gaining new ones, plus just like with networking partner, you gain referral business.

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