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Maintaining Relationships with Your Existing Customers for Plumbing Marketing

October 16th, 2014 by gtowsley Leave a reply »

 

 

When it comes to growing your plumbing business, your mind often goes straight to getting new customers. Getting new customers is a great way to grow your plumbing business, and you should actively pursue new customers. However don’t discredit your existing customers. Maintaining your relationships with your existing customers is just as important if not more important than going after new business. Here are the top 3 reasons why you should maintain your relationships with your existing customers for plumbing marketing.

 

  1. For starters, existing customers are more affordable to market to. The key to your plumbing marketing when it comes to existing customers is to stay in their line of site. This can easily be done with a respectable plumbing marketing

    plumbing marketing

    ICF, http://goo.gl/Gi0QAH, 10/16/2014

    budget by adding your existing customers to your monthly email newsletter, mailing list, social media sites, or simply picking up the phone and following up on previous repairs. Maintaining a relationship with your existing customers doesn’t have to be part of some elaborate plumbing marketing scheme, in fact it really just requires a small personal touch. For example: Write them a thank you note, thanking them for their business. It doesn’t cost that much, and will make a lasting impression. Which brings us to #2.

     

  2. Create a personal relationship with your customers. When it comes to existing customers and getting new customers consider quality vs. quantity. You may have a lot of new customers that are one time customers. You have spent money on plumbing marketing obtaining these new customers, only for them to be a one time gig. When you nurture your relationship with your existing customers, you have a better chance at developing a customer for life. A customer for life will use you for all future repairs, and you have a chance that future generations will also use you for repairs. Consider the value in repeat customers vs. one time customers.

     

  3. Personal referrals are very valuable in regards to your plumbing marketing. You can’t get much better than a personal recommendation. As a customer yourself when someone you trust makes a recommendation to you aren’t you more likely to go with a trusted source? Existing customers that have a relationship with your plumbing company are more likely to refer their friends and family to you. Referral business is great for your plumbing marketing as half of the work is done for you. Its up to you to turn this referral into another customer for life.

 

Maintaining your relationships with your existing customers should be part of your plumbing marketing plan. Set aside a little time each week to reach out to your existing customers. Make a quick phone call or send them a personal note. Your efforts will not go unnoticed.

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