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Avoid The Top 5 Mistakes When Designing Your Plumbing Website

November 1st, 2014 by gtowsley Leave a reply »

 

 

A plumbing website is the central hub of your plumbing marketing. When a plumbing website is well designed and thought out it will do a lot of the work for you. On the other side a poorly designed plumbing website can send potential customers running for the hills. Here are the top 5 mistakes to avoid when designing your plumbing website.

 

  1. Its too difficult to navigate

    plumbing website

    Architechssecuritygroup.com, 10/31/2014

    A plumbing website that is too difficult to navigate can create a loss of interest in your visitors. Make sure that information is as easy to find as possible. The more a visitor has to search for information the greater chance they will move on to a more user friendly site.

     

  2. Its not easy on the eyes

    A plumbing website should be easy on the eyes. Make sure your color scheme and font are easy to read. Sometimes we get too caught up in design that we forget to think about how it will look once its live.

    plumbing webiste

    An excellent example of what not to do when designing your plumbing website. This image is hard on the eyes. Imgfave.com, 10/31/2014

    Choose simple colors and fonts that wont get lost in the background. Illegible plumbing websites are just as good at loosing customers as plumbing website that are too difficult to navigate.

     

  3. Its too wordy

    You definitely want to get your message across, but avoid putting your visitors to sleep. Keep things simple and too the point. Yes you want to provide keyword rich content, but not at the risk of loosing interest. Try to keep things balanced. Bullets are a great way to provide useful information your customers are searching for.

     

  4. Its too distracting

    Having too much going on with your plumbing website can be too distracting for your visitors. You want them to find the information they are looking for. Avoid using too much animation or scrolling text. Make sure your plumbing website makes sense and is not just for show.

     

  5. Contact information is hidden

    Your contact information should be front and center on your plumbing website. After all you do want people to call right? Don’t make visitors search high and low for your phone number. Have it in plane site!

 

Remember your plumbing website is one of the best tools you have for plumbing marketing. So consider the design of your pluming website very carefully. You really want to be able to make the most out of your plumbing website as it can really help your grow plumbing business.

 Internet Marketing

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