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10 Do’s for Success When Using Landing Pages for Plumbing Marketing

November 5th, 2014 by gtowsley Leave a reply »

 

Landing pages are an effective tool of plumbing marketing. A successful landing page will be compelling enough to capture a new lead with ease, this is the main focus of a landing page. Whether you are veteran landing page user or just now starting to incorporate them into your plumbing marketing plan here are some tips to help you boost the success of your landing page(s).

 

  1. Keep it Dedicated

    Your landing page has one task and one task only; to communicate a single message effectively enough to convert a visitor into a lead. When using landing pages for plumbing marketing make sure that your landing pages are dedicated to a specific idea and promote only that one specific idea. You already have a website where you can promote everything else. Keep your landing page dedicated, you don’t want to drive attention away from your topic.

     

  2. Keep it Simple

    The design of your landing page should be simple. Anything too busy or elaborate might deter attention away from your message, which is the exact opposite of what you are trying to do. You want people to focus on your case in point not

    plumbing marketing

    Keep landing pages simple and to the point when using for plumbing marketing.

    your fancy graphics. Also keep your message sweet and too the point. Remember when it comes to landing pages less is more.

     

  3. Stay Consistent with Your Brand

    When developing a brand for plumbing marketing it is important to stay consistent across the board, even with your land page(s). Be sure to keep up with the same color scheme and incorporate your logo.

     

  4. Include All The Key Components of a Successful Landing Page

    This includes: a headline, sub-headline, a brief descriptive paragraph conveying your message or idea, a supporting image, and a form to capture their information.

     

  5. Isolate Your Landing Page

    By this we mean remove the main navigation. You want to keep visitors on your landing page(s) not give them the opportunity to navigate away. By removing the navigation you allow your page to be dedicated to its idea and leave little room for distraction.

     

  6. Match The Headline to The Call to Action

    A call to action button is very effective at getting visitors to your landing page. That being said be sure to stay consistent with your call to action button. Your headline should match your call to action button. You don’t want to mislead visitors.

     Grow Your Plumbing Business

  7. Emphasize Value

    When using a landing page you want to emphasize the value in your message by either a brief paragraph or bullets. Your message should include a compelling incentive to encourage your visitors to fill out your form.

     

  8. Only Ask for Information You Really Need

    When it comes to capturing visitors information the less they have to fill out the better. A form that is to long requires more work and so a visitors is less likely to fill it out. Make your visitors work as little as possible and keep the form easy to find and easy to fill out.

     

  9. Enable Social Sharing

    Encourage visitors to share your landing page with their social networks. They may or may not become a customer but by sharing your landing page with their networks someone in their network may also become a customer. The increase in your exposure will only help your plumbing marketing.

     

  10. Use Your Keywords

    Never miss an opportunity to optimize your content, even with your landing page(s). Yes your landing page should be specific and so you should use your specific keyword throughout your landing page. Remember to keep your wording fluid to avoid keyword stuffing.

 

 

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