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Language and Plumbing Marketing – 3 Tips to Help You Better Communicate

November 26th, 2014 by gtowsley Leave a reply »


plumbing marketingAre you communicating effectively with your customers? Plumbing marketing is all about communicating with your audience across several different platforms. Communication is easier for some than others, when it comes to your plumbing marketing you want to make sure you are using the right verbiage and getting their attention. Here are some tips to help you communicate with your customers and avoid any language barriers.


Give Your Customers Just Enough Information

The art of communicating with your customers is to give them just the right amount of information. You don’t want to overwhelm them with too much technical information as this can divert them from you overall message, but you want to establish that you are the authority in the business. Try to find a happy medium when it comes to your plumbing marketing. Give them just enough information to bring them in and capture their attention. Remember you want them to need your services do don’t give them too much information.


Consider Your Tone of Voice

plumbing marketing

Rachelle Downs,, 11/21/2014

You can convey a different tone of voice based on the type of font, font size, and color scheme you use. Consider who you are marketing to and take this into consideration for your plumbing marketing. Experiment with what works best for your plumbing marketing plan and then be consistent with it to help strengthen your brand.


Be Creative

Plumbing marketing is all about standing out from your competitors. You can do this with a creative slogan or catch phrase. Use creative spelling and word placement if it helps your brand stand out and be memorable. Through a little humor in, just be sure its done in a tasteful way.


You have a lot of options when it comes to communicating with your customers. The language that you use and the way you present your message has a lot to do with the way customers will associate with your brand. Plumbing marketing is all about building a strong brand for your company so remember to be consistent across all channels for the best results. To learn more about plumbing marketing please visit our website at


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