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Content Strategy Tips To Improve Your Plumbing Blog

March 12th, 2015 by gtowsley Leave a reply »


A plumbing blog is an important part of your content strategy. It takes a lot of work to generate high quality content on a regular basis, but the benefits of a good content strategy are endless. A plumbing blog has a lot of potential to really boost your plumbing marketing, and with such an emphasis on content strategy these days, not having a plumbing blog would be pretty silly. So here are some tips to help you generate some one of a kind content for your plumbing blog.


Understand Your Audience

When writing a plumbing blog it is important to know who your audience is. This is the same for all of your plumbing marketing, after all if you don’t know who you are marketing to how can you generate a high quality plumbing blog to meet their specific thirst for content? Understand who your target audience is and what they are looking for. Put yourself in their shoes. What type of content would they be interested in? What are they searching for?


Be Outside The Box

content strategy

Stress Guide 101,, 03/12/2015

When it comes to your content strategy try to think outside the box. Be unique, be bold. When it comes to your plumbing blog it pays to be creative. Ask yourself these questions; What hasn’t been done? How can I display this information differently? In the spirit of getting creative don’t get too carried away, remember to keep things tasteful.



Visual elements are very important for your plumbing blog and the rest of your content strategy. Nobody wants to be bored with long paragraph after paragraph unless they are reading a novel and your plumbing blog should not be a novel. Break up paragraphs by incorporating visual elements like pictures, videos, short videos, memes and infographics. This not only makes your blog more entertaining but also speaks to a broader audience.


Link it Up

Think of your plumbing blog as another platform to share your links, be it internal or even external (as long is it is relevant). Link building is an important part of plumbing marketing and SEO, however it needs to be done right. Using your plumbing blog for link building is an easy way to do this. It not only benefits your SEO but also will help improve your bounce rate but feeding your audience more content.


Be on Trend

Whats trending? Don’t be afraid to cash in on things that are trendy for your plumbing blog. You can capture more interest in your plumbing blog this way. Of course you always want to keep things relevant, don’t just write a blog about a popular topic just to get traffic, this is misleading will not increase your conversion rate and you could end up being punished by the search engines. Trend up keep things relevant.


A plumbing blog is a great way to meet the ever growing demands of your content strategy. Remember your audience is hungry for content you not only want to satisfy their hunger but leave them wanting more. For more tips on how to improve you content strategy and plumbing blog please visit

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