A plumbing blog makes a great addition to any plumbing marketing plan. Content plays a vital role in plumbing marketing, and a plumbing blog is a great way to fulfill this constant need for updated content. You can write a plumbing blog about many things from how to’s to what not to do you have a lot of options for plumbing blog topics. Once you have established a great plumbing blog it is time to get the word out! Here are some tips to getting more traffic to your plumbing blog.
Your Website
If you are using an outside source to post your plumbing blog then you also want to populate it on your website. Many websites have a blog built write in, but if you don’t have one then you will need to use a blogging platform like WordPress. Talk to your site administrator about adding a plumbing blog. A plumbing blog that is consistently updated is a great way to update your website on a regular basis and perform a little SEO.
Social Media
A plumbing blog should definitely be shared on social media. Social media thrives on a steady stream of content and a plumbing blog is a great way to keep up with demand. By posting your plumbing blog on social media you increase your exposure. If someone “likes” your plumbing blog their “friends” can see it and its a trickle down effect. A consistently updated plumbing blog is also a great way to engage with your customers on social media. Content is one of the sole driving factors associated with social media and its important to provide people with what they want in order to keep them engaged.
Social Bookmarking
Social bookmarking is just another level of social media. It helps to further promote your plumbing blog. Social bookmarking varies slightly in that is is solely content driven. You can choose what topics you want to post under etc…Many people who use social bookmarking sites follow very specific topics so this allows you to better reach your target audience. Social bookmarking also helps boost your search ranking by increasing your visibility.
Offer Subscription
A subscribe to this widget is vital on a plumbing blog. Increase the likelihood of repeat traffic by asking visitors to subscribe to your blog. This will help you improve your conversion rate and boost engagement. Plus if you capture their email address you can send them other promotional material.
When writing a plumbing blog it is important stay relevant. We say being relevant is important a lot and it is true, with most everything plumbing marketing related. Its also important to be consistent with your brand. To learn more about starting and promoting your plumbing blog visit www.growplumbing.com.
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