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The Art of Following Up

May 22nd, 2015 by gtowsley Leave a reply »
 Following up is an important step of growing your plumbing business. Whether your networking or following up with a customer the ability to follow up will help you in the long run grow your plumbing business and here’s why. Relationships. Building relationships is key in the longevity of any business. Networking partners and repeat customers are your life lines to grow your business because there is nothing more valuable than a personal recommendation when it comes to growing your plumbing business. Here are some tips to help you get in the habit of following up.
 
Timing is Everything
 

follow up

Arjuna Solutions, http://goo.gl/n5Awov, 05/19/2015

 

When it comes to following up it is important to follow up right away while you are still fresh in their mind. Your initial follow up doesn’t need to be a long just a brief note to say that you enjoyed meeting them or thanking them for their business is all that is required.

 

Connect on Social Media

Social media is great for plumbing marketing but its also great for following up. LinkedIn is particularly good for following up with networking partners. While you may find more of your customers on other social media sites like Facebook, encourage your customers to like your Facebook business page.

 

Be Consistent

Create a calendar for following up. After your initial follow up, wait a few weeks and follow up again. If its a customer follow up and see how your repairs are doing. This demonstrates that you care about your customers experience but also you care about the quality of your work.

 

Take Notes

Taking notes can really be helpful when creating long lasting business relationships. You want to remember your customers and you want them to remember you. A great way to do this is to take notes about your customers, then when you follow up you can be more personal. For example maybe your customer has a dog named spot, when you follow up ask them how spot is. The ability to remember little details about your customers will blow them away and help create customers for life.

 

follow up

Study Skills, https://goo.gl/wXsVcv, 05/19/2015

 

Keep Things Simple

You don’t have to get fancy when you are following up, be courteous but brief. A quick note or email will usually suffice. Day to day things can get pretty hectic, you don’t want to take up too much time, but just enough to stay in their mind.

 

The art of following up is a business skill that comes natural to some. For others its a skilled that needs to be cultivated. Practice makes perfect, even with something as simple as following up. Some ways that you can follow up are: include them in your newsletter, send them a satisfaction survey, send them a post card, send them a birthday card, or congratulatory card. Questions about how you can follow up better? Learn more at www.growplumbing.com.

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