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4 Tips for Balancing Your Plumbing Marketing Budget

June 10th, 2015 by gtowsley Leave a reply »

plumbing marketing budget 

When it comes to your plumbing marketing budget it is important to make sure the funds from your plumbing marketing budget get to the right places. Whether its SEO or PPC, the methods used will be different for everyone. Some people may find SEO is where its at for their plumbing marketing others may find that they garner more bang for their plumbing marketing buck with running PPC ads. To get the most out of your plumbing marketing budget there are a few things you need to consider.

 

Who is Your Customer

When it comes to allocating your plumbing marketing budget its important to know who your customer is. For starters how can you formulate a plumbing marketing plan without knowing who your customer is? Identifying who you are marketing to will help you identify where they are going to be, once you have established this, you will have a better understanding of where to put your hard earned plumbing marketing budget to work.

Know Your Plumbing Marketing Budget

There is no doubt that plumbing marketing is important, and you should definitely plan for a plumbing marketing budget. However its important to keep in mind how a budget works. Budgets are important for running all aspects of your plumbing business, from plumbing marketing, transportation, and office supplies. Set a budget and stick to it. You can always adjust it if need be.

plumbing marketing budget

Evaluate

One of the most important steps in plumbing marketing is to evaluate. Every month you should be reviewing your analytics to see what is working and what isn’t. Once you have this information you can make adjustments to your plumbing marketing budget.

Incorporate Both

There is nothing wrong with using a little bit of both SEO and PPC in your plumbing marketing, in fact we actually recommend it. Its important to maintain a balance however. Running too many PPC ads can get expensive over time, this is where you plumbing marketing budget really comes into play. PPC traffic is good for a boost in traffic but is not necessarily sustainable, for the best quality traffic an ongoing SEO strategy is best.

 

Grow Plumbing specializes in plumbing marketing. Together we can formulate a custom plumbing marketing strategy that will meet your plumbing marketing budget. Learn more here.

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