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Analytics and Why It Matters for Your Online Plumbing Marketing

July 1st, 2015 by gtowsley Leave a reply »


Online plumbing marketing can be a bit a numbers game. How many visits are you getting? How many clicks are you getting? Where is this traffic coming from? These are really important things you need to know in moving forward with your online plumbing marketing. All of this information is in your analytics report. In determining which route you should take for your online plumbing marketing you should consult your analytics.


How Many Visits Are You Getting?

What this tells you is if your efforts in online plumbing marketing are effective enough to bring in traffic. If there is a steady stream of visitors this is a good sign that you are on the right path for your online plumbing marketing. If you are lacking in traffic what can you do differently? Maybe you need to promote more content or be more involved in social media. By consulting your analytics you have the ability to make adjustments to your online plumbing marketing strategy. This brings us to our next point.

 analytics for online plumbing marketing

Where is The Traffic Coming From?

Its important to know where your traffic is coming from, so you can focus your attention on the areas that garner more results. Perhaps Facebook produces more leads than Twitter, in this instance you might want to up your efforts on Facebook, or even consider running a paid ad. You want to focus on the areas that are giving you results instead of pinning away in areas that aren’t delivering.


How Many Clicks Are You Getting?

This information will tell you what content your readers are searching for. Its important to give the people what they want after all. The more clicks you have the higher your conversions will be. So arming yourself with this information will help you be more strategic in your online plumbing marketing efforts, especially when it comes to content.


A Few Other Things:

You analytics will tell you a few other things that are vital for your online plumbing marketing.

  1. How long people are spending on your site, or bounce rate. This is really important information. This tells you how effective your plumbing website actually is, and may give you some inclination as to why you aren’t closing more deals or increasing conversions. You may have great traffic coming through to your site, but why aren’t they staying long? Do some self analysis of your website.


  2. You analytics will tell you which keywords are effective for your online plumbing marketing by showing you what keywords your visitors used to find your plumbing website. This is huge in further developing your online plumbing marketing strategy.


Consulting your plumbing website’s analytics is extremely important in the success of your online plumbing marketing. It helps you be proactive with your online plumbing marketing. If you have any questions about your plumbing website’s analytics we are here to help. Grow Plumbing specializes on online plumbing marketing and gladly welcome your inquires.

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