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Three Parts to Your Inbound Plumbing Marketing Plan

July 17th, 2015 by gtowsley Leave a reply »


Well rounded plumbing marketing plan is ideal when when comes to getting the results you want from your plumbing marketing efforts. A good plumbing marketing plan will include both inbound and outbound plumbing marketing tactics. When working on your inbound plumbing marketing strategy there are a few things you need to consider. Today we will walk you through how to set up an inbound plumbing marketing strategy.


inbound plumbing marketing

BPO Project World,, 07/17/2015


SEO or search engine optimization plays a huge role in inbound plumbing marketing. Its important to consider you keywords for plumbing marketing. Make sure you are using keywords that are relevant to your business, for best results incorporate some local SEO. A couple of things to keep in mind for your SEO is to use your keywords not only on your website but also in your content and social media sites as well.



A content strategy is a must for inbound plumbing marketing. You need to provide a steady stream of relevant content. A blog is a great way to do this. You should also be updating your social media sites on a regular basis with carefully crafted status updates. These should include direct links to your website, be visual, and also be relevant. You content you also be rich with your keywords or keyword phrases, just be sure it is readable and balanced.


Social Media

Social media works as a great addition to your plumbing website. Its a great way to connect and engage with customers, distribute content and perform a little SEO. When using social media for inbound plumbing marketing:

  • remember to target your audience; look to connect with people that meet your ideal customer profile

  • remain active, update your status a couple of times a week

  • engage with people, like things, comment on things, respond when people have a question

  • create a business listing; Facebook offers a fan page, Google + offers a Google Local page


Inbound plumbing marketing is an effective and affordable way to market your plumbing business. An inbound plumbing marketing strategy does not have to be super complicated, in fact just about anyone can come up with an effective inbound plumbing marketing strategy. Things to keep in mind for your inbound plumbing marketing are:

  • It take time to work, inbound plumbing marketing strategies may not deliver results overnight.

  • You need to be consistent. An on again off again strategy will not garner you the results your are after with your inbound plumbing marketing you have to be diligent and work it.


To learn more about inbound plumbing marketing, visit our website at



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