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The 4 C’s of Local Directories

August 17th, 2015 by gtowsley Leave a reply »


local directoriesWord of mouth marketing is a very powerful thing, especially in this day and age where news travels at the speed of light. With all this being said, local directories can now be viewed as the new age word of mouth. Sites like Yelp and Google Local are becoming increasingly effective in driving business, especially with mobile users. To get the most out of local directories you must include them in your plumbing marketing strategy. Here’s how:


Claim Them

A lot of local directory sites already have a listing for your business so all you need to do is claim your profile. For some sites its as easy as clicking to claim, for others (Google Local) you may have to wait for post card confirmation. By claiming your profile you have the ability to add more information about your business. Which brings us to our next topic.



Completing your local directory profiles is very important. The more information you provide the better. This also allows to makes sure that all information about your business is accurate and help your make sure you are getting the best use out of your keywords.



Some sites will even allow space for your blog (Merchant Circle) which is great for visibility. Aside from your written content, you should also include images on your local directory sites. Studies show that people are more likely to engage with a profile that includes images, it looks more personal and more legit.

 local directories


Comments or reviews is were the word of mouth really comes into play. Local directory sites are great for feedback. Encourage your customers to leave you feedback on your local directories. The more reviews you have the more curious people will be about your company. People like to see what others are saying, in fact other customer reviews play a huge factor in the decision making process for a lot of people. Just be prepared to take the good in with the bad. Remember to be proactive when it comes to your reviews.


Local directories are great for plumbing marketing. If you haven’t already incorporated them into your plumbing marketing strategy, you should do so today. One of the best parts is that they are effective and free. Learn more about claiming your local directories at


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