We have been discussing plumbing marketing hacks that are budget friendly. Previously we talked about advertising on Facebook and advertising on Bing, both really effective ways to spread the word about your business and generate traffic very affordable. Now for our third and final addition to this series: “Plumbing Marketing Hacks That Are Budget Friendly” we will be talking about retargeting ads.
Retargeting Ads
Retargeting Ads is a form of plumbing marketing that is very budget friendly and can be very effective.. Whats great about retargeting ads is that they target people who have already visited your site. Why is this so great you ask, because they are already familiar with your brand and familiar with your site, making them easier to convert. Once you have peaked someones interest, the act of converting them is a lot easier. You don’t have to work so hard to get them to your site, because they have already been there.
Retargeting ads uses a form of cookies to help keep you in front of your visitors. You know when you are checking your email and an ad pops up in the right hand corner? Or when you are on Facebook and there are ads on the right hand side of the page? Have you ever noticed that those ads are often sites that you have just visited? Displaying products that you were interested in? These ads serve as gentle reminders “hey don’t forget about me…” This form of advertising that could be beneficial to your plumbing marketing.
Whats create about retargeting ads too is that they are way more budget friendly. For under a dollar a day you can generate great traffic with retargeting ads. Some of the benefits of using retargeting ads for plumbing marketing are:
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Retargeting ads have a lower cost per impression
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Higher conversion rates
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More accurate targeting
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Helps strengthen brand
For more plumbing marketing hacks that are budget friendly check out our previous posts on advertising on Facebook and advertising on Bing.
Related Articles
Plumbing Marketing Hacks That Are Budget Friendly: Part One Advertise on Facebook
Plumbing Marketing Hacks That Are Budget Friendly: Part Two Advertising on Bing
Mobile Marketing – A Necessary Part of Today’s Plumbing Marketing Strategy