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How to Increase Traffic to Your Website by Using Social Media

October 12th, 2015 by gtowsley Leave a reply »

 

 

Increasing traffic to your website is a main factor in embarking on a plumbing marketing journey. More traffic = more sales right? Well there is a little more to it but that is the gist of it. Today we are going to discuss increasing the traffic to your website, because you can’t improve your conversions (increase sales) with out traffic. That’s like marketing to no one, which serves no purpose. Social media is a great way to increase traffic to your website. Its really a no brainer because just about every uses some sort of social media site be it Facebook, Twitter, Pinterest etc… By being active on these sites you have the ability to drive some major traffic if you play your cards right! Here are some tips to use social media to increase traffic to your website.

 

Share Your Blog

If you didn’t know by now, blogging is really good for your plumbing marketing. Aside from containing all kinds of wonderful keyword rich content, which helps increase traffic to your website by the way, it is also wonderful content to share on your social media sites. By sharing your blog on your social media sites you get more visibility to your blog which helps increase traffic to your website.

 

Your Email Contacts

Your email contact list can be very helpful in increasing traffic to your website. Aside from doing routine email blasts to all of your contacts, add your contacts to your social media profiles. Adding your email contacts to your social media accounts should be one of the first things you do to grow your audience. By increasing your audience you increase your visibility, which…..helps you increase traffic to your website.

Retargeting Ads

Running paid ads is a great way to increase traffic to your website. When considering running a paid ad, you should consider your options. Many PPC ads focus on gaining new exposure, they can be more time consuming, and cost more. Retargeting ads are great if you already have established some traffic to your website. You can install a pixel that records visitors to your website, then the retargeting sends them little reminders to re-visit your website. This can be particularly effective because if they have already visited your website chances are they are already interested and will visit again.

 

Remember increasing traffic to your website is only part of the equation. The next step is to convert them. This is where things can get challenging again so its important to pay attention to your websites design and function, but this is a topic for another day. Need a little help increasing traffic to your website? We are here to help! Grow Plumbing specializes in digital marketing and can help you increase traffic to your website and help you increase conversions. To learn more about Grow Plumbing’s services please visit www.growplumbing.com.

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