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The Difference Between Plumbing Marketing and Creating a Brand

October 17th, 2015 by gtowsley Leave a reply »

 

When it comes to growing your plumbing business you want to get the word out there. Attracting new customers and maintaining relationships with existing customers is no small feat, and depending on the scale of your business can be a full time job in itself. When it comes to spreading the word about your plumbing company branding and plumbing marketing go hand in hand. It is sometimes hard to distinguish between the two, while similar plumbing marketing and branding are not exactly the same things. Here we will outline the difference between plumbing marketing and branding.

 

Branding is a key element of any successful plumbing marketing strategy, but in and of itself branding takes on a life of its own aside from your plumbing marketing. Building a strong brand is how customers will associate with your company. Although important, your brand is so much more than your logo or slogan. Your brand should be constant and have the ability to unify all of your different plumbing marketing outreaches. Building a strong band takes time and dedication. A strong brand will speak volumes and show not only the outward aspect of your company but also the core values of your company.

 

branding vs plumbing marketing

To create a strong brand its best to have a solid plumbing marketing strategy

Plumbing marketing is more of a method of sharing your brand. Logo design, website design, social media marketing, even content marketing should all incorporate aspects of your brand, but the difference these things can change over time and also adapt to the season. Your brand should always remain the same. Plumbing marketing is the voice of your brand. Its running a paid ad, or promoting a new promotion.

 

Plumbing marketing is more successful when you have a strong brand. Its hard to have one with out the other, as plumbing marketing should naturally complement the brand that has been established. If you are unsure of where you are heading with your brand and your plumbing marketing the maybe its time to enlist the help of a plumbing marketing specialist. Grow Plumbing specializes in plumbing marketing and can help you build a strong brand and share your brand with the rest of the world. To learn more about creating a strong brand for your plumbing company and plumbing marketing visit www.growplumbinb.com.

 

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