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Some Common SEO Terms

October 20th, 2015 by gtowsley Leave a reply »


common SEO termsAs with any industry there many terms associated with SEO. Some terms are pretty self explanatory while others might leave you scratching your head. Whether you are planning on working on your SEO yourself or are in the market to hire a professional SEO specialist its always a good idea to educate yourself on some of the common SEO terms.


ROI – return on investment. This is a common SEO term that should be pretty self explanatory. Your ROI is calculated based off the amount of time and money you put into your SEO vs the conversion or the amount of leads were generated. This is definitely an important aspect of SEO after all you want your campaign to work and better yet work efficiently.


Conversion – conversion is another common SEO term that you will hear a lot. This basically refers to the amount of visitors who converted over to leads or customers.


Bounce Rate – a websites bounce rate is sometimes refereed to as an exit rate, which is exactly what it sounds like. Its the rate in which visitors to your website exit or bounce off your site. If you have a low bounce rate this is a good thing.


Web Crawler – web crawlers, robots, bots all tools used by search engines to index or analyze your website. Think of Google as a giant library, its web crawlers work diligently as the librarians to quickly file and categorize websites so that the most relevant search results are achieved.


Algorithm – the Google search algorithm is a complex thing, just know that it represents all of the things a web crawler will index. Some of the items included in the Google search algorithm include: titles tags, meta tags, alt text, and the websites content just to name a few.


Title Tags, Meta Tags, Alt Text – title tags represent the name of an individual page. You will locate title tags in the upper left hand corner of your browser window. Meta Tags are similar to title tags in that they describe the content of the page, but they are placed within the HEAD section of your HTML code and are not visible. Alt text is a small verse of text attached as kind of as a link to an image.


When designing your SEO strategy or hiring a professional SEO specialist having a solid foundation on SEO jargon will help prepare you to make the best decisions for your plumbing marketing. If you are looking for some assistance with your SEO strategy, Grow Plumbing is here to help. To learn more about our service please click here.

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