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Visual Content – The Future of Content Marketing

November 4th, 2015 by gtowsley Leave a reply »


Having a great content strategy is an important part of your plumbing marketing. Content is becoming increasingly important as time goes on, with more of an emphasis being put on visual content. A good content strategy should encompass a variety of different content mediums; text, picture, video etc.. In fact visual content is becoming more and more important.


Over the last several years visual content has become more in demand. Its easier for many to understand, and is easier to view on mobile devices. The demand for more visual content isn’t going to go away anytime soon, in fact the demand for visual content will probably increase. Its important for you get on the visual content bandwagon at some point in time. Like we said, its important to have a well rounded content strategy that utilizes a variety of different types of content.


One concern people have when it comes to visual content is it can be expensive to produce. Yes if you go and hire a professional there will be costs associated with that. However you can try and DIY your visual content yourself. You can create short video clips yourself with a web-cam or even a smartphone. There are plenty of apps out there to help you edit them as well. One thing to keep in mind when creating short films is to keep them short. While there is a demand for video clips, people don’t want to sit and watch a long drawn out clip. Keep them short and be sure to communicate clearly and effectively.


Copy right issues might also be a concern. If you are using someones material other than your own be sure to sight and give them credit. You can also take pictures and people on your team can take pictures of some of your work out in the field. These days many smartphones have really good cameras, and there are plenty of editing apps to help you created great visual content.


Other forms of visual content that can be effective for your plumbing marketing are:


  • Infographics – data presented in visual format. This is a great way to present data for the layman, who doesn’t necessarily want to look at a bunch of graphs and charts.


visual content

City of Tampa,,, 07/07/2014

  • Memes – memes are funny and light in nature. You can select of photo or illustration and add text that’s appropriate and relevant to your business.

visual content

Do you need help with your visual content strategy? We can help you! Grow Plumbing specializes in plumbing marketing and can help you fine tune your content strategy and digital marketing plan. Learn more at

 Internet Marketing

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