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4 Common Mistakes You Could Be Making With Your Digital Marketing Plan

November 7th, 2015 by gtowsley Leave a reply »


When it comes to your digital marketing you want to make sure you are doing everything right. Unfortunately sometimes we all make mistakes. Its hard to admit, but being able to identify the areas you may be falling short of with your digital marketing is the first step in getting back on the right path.


#1 You Have no Plan

Not having a plan for your digital marketing is the worst mistake you can make. You try a little of this, you try a little of that with no direction at all. This is a recipe for disaster. The first step in creating a plan for digital marketing is to write down your goals. Knowing what you want to accomplish will help you choose avenues for your digital marketing that best fit your business.

# 2 Your Spreading Yourself too Thin

digital marketingHave you heard of the saying “Jack of all trades master of none”? Apply this to your digital marketing plan. There are a lot of options out there when it comes to digital marketing. Not all of them will be the right fit for your business. Don’t go a particular route just because everyone is doing it. Stick to what works for you, it will save you time and money and allow you to focus.


#3 Your Going Through the Motions

Simply going through the motions will not get you results. Have a purpose, this is part of creating a plan. Know who you are marketing too, and how you are going to reach them. Know what message you are sending.


# 4 You Aren’t Measuring Your Results

How do you know what is working for your digital marketing plan without measuring the results? You can’t make the necessary changes unless you know the important facts like: where the traffic is coming from, what keywords they used to find your, how long they are staying on your website etc… all of this information is conveniently located in your analytics. Use this information to your advantage.


Sometimes you need to take a step back, even with your digital marketing. And sometimes you may need a little help. That’s where we come in. Grow Plumbing specializes in digital marketing for plumbers and can help you with your digital marketing plan. Not asking for help with you need it is another mistake you could be making with your digital marketing, contact Grow Plumbing today to learn more.


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