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Outsourcing Your Plumbing Marketing

November 14th, 2015 by gtowsley Leave a reply »

 

outsourcing your plumbing marketingAs a business owner you understand the importance of plumbing marketing. Growing a business and thriving as a business is no easy task. For some the plumbing marketing aspect comes natural for others it may take a little more effort. Sometimes its hard to know when its time to outsource your plumbing marketing. Here are some questions to ask yourself when going over your plumbing marketing.

 

Are you staying up to day with the trends in online plumbing marketing?

This is a really important question to ask yourself because things change really quickly in the digital marketing world. With this new app and that new algorithm its sometimes hard to keep track of everything. Not being in the know of whats going on can actually harm your plumbing marketing results. If you don’t have the know how and don’t have the desire to stay on top of the latest then it may be time to outsource your plumbing marketing.

 

Are you getting results from your paid advertising?

Running ads is one of the easiest ways to get a boost for your plumbing marketing. That being said are your running the right type of ad for your plumbing business? Running an ad campaign can be a bit challenging especially to the novice. Its hard to know what keywords to use and sometimes it takes a special touch to create a compelling call to action. Its also important to make sure you are marketing to the right audience. Don’t waste your money on ads that aren’t getting results because they aren’t targeted correctly. If you aren’t getting the results you thought you would with your paid advertising then maybe its time to outsource your plumbing marketing.

 

Does the majority of your social media following fit your target audience?

Having a strong social media presence can do wonders for your plumbing marketing. Its a very cost effective way to gain a lot of visibility. However is all of your visibility on social media good quality? By that mean how likely are your friends and followers going to become customers? Its important to really think about who you are marketing to and make sure you are targeting those individuals on social media. While you want the most visibility you really want to keep your visibility as local as possible.

 

When was the last time you updated your website?

If you don’t know then its definitely time to outsource your plumbing marketing. A website is a very effective tool when it comes to plumbing marketing. With this in mind, your website is never done. It should be an ongoing project consistentlyoutsourcing plumbing marketing updated to meet the changing trends, the changing rules in SEO, and the ongoing demands of your business. Search engines like websites that are updated on a regular basis, they are viewed more relevant. So if you don’t know when your website was updated last then it is definitely time to outsource your plumbing marketing.

 

Outsourcing your plumbing marketing doesn’t necessarily mean you need to hire a professional, but you do need to have someone dedicated to the task. If its not something your up to delegate to another member of your team. Sometimes a different perspective is all you need. Of course we are always here to help! Grow Plumbing is here to help you with all of your plumbing marketing needs. Have questions? Visit us online at www.growplumbing.com.

 

 

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