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Tired of Wasting Marketing Money?

December 29th, 2015 by gtowsley Leave a reply »
Guest Blog Post
From Our Friends At Smart Service

Tired of Wasting Marketing Money?

Spend any time running an HVAC or plumbing company and you’ll quickly discover the joys and sorrows of marketing. A killer ad campaign or well-positioned company website can net thousands in new and repeat business. Of course, by the same token, marketing dollars poorly spent usually amount to nothing more than a spectacular waste. And here’s the rub; how do you tell the difference?

Smart Service SoftwareSure, you can have your office staff ask “How did you hear about us?” every time they field a phone call, but if they’re recording the answers to this question by hand, it’s a long slog before that data gets compiled in a useful way. First, someone must write down the customer’s answer. Then, when enough answers have been compiled, all of the documentation must be viewed at once to come up with tallies for each source. To truly understand the return on investment from each campaign, the revenue from each customer must also be tabulated. That means math. Lots of math.

At any point in this process, a simple mistake could easily invalidate the results. Of course, this assumes that any of your staff has time to make the necessary calculations in the first place! A smart business needs a better way. A smart business needs software.

Choose the right HVAC software or plumbing software, and the results of your marketing will be recorded automatically. Let’s use the dispatching/scheduling program Smart Service (SmartService.com) as one example. When a call comes in, office staff will ask the customer the same question, “How did you hear about us?” Once they get the answer, they’ll add it to the customer’s profile in the software.

And that’s it! That’s all it takes. From there, everything is automated. As work is performed and money comes it, Smart Service generates reports that show you how much revenue each of your marketing campaigns have generated. You can sit back, relax, and take a peek at your return on investment any time you want.

To learn more about Smart Service and how it can help your HVAC marketing or plumbing marketing, you can visit the Smart Service website or request a free demonstration.

http://goo.gl/hQ5Xjp

Click Here Smart Service

 

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